Fam
FamThe LabelInfo
ABOUT
Conscious Fashion
Over the last years, the word ‘sustainable’ has become fashionable. It is being used often and in a lot of different contexts where it always seems to take on a different meaning. In many cases brands use this word as a marketing tool, in some cases this word is abused to greenwash. 100% sustainability is impossible but we do try to be conscious about our responsibilities as a label. Let us state what our approach to conscious fashion looks like to us and to our FAMily.
Everything we do has an impact, leaves a footprint. It is our goal to make this imprint as positive as is commercially possible. We reduce our carbon footprint in a number of creative ways and make sure that all the people involved with FAM are positively empowered.
How We Achieve This
Sustainable Design
Short-lived trends are not in our vocabulary. We strive to make clothing that transcends seasons and stay with you for the longest possible time. We like to think of our collection as a capsule. As our environment changes and temperatures fluctuate, we deem it important that our clothing is versatile and that certain pieces can easily transition the seasons with you.
Each year we design and produce two transseasonal capsule collections for which we choose fabrics that are suitable for summer as well as winter.
Sustainable Production
We have chosen to have all of our clothing produced in Europe to ensure a minimal amount of transportation and a working environment that is congruent with European Social law.
Ilda and Manuel are the proud owners of a small family business in Portugal and have themselves sewn our very first FAM pieces. This was the start of a very fruitful collaboration and a way to make sure that our clothing is made to last by well paid happy people. Happy people are important if we are to build a new world together.
Sustainable Fabrics And Printing
Technology and industry have made impressive advancements in the last years however we still have a long way to go to produce fabrics that are versatile, durable and ecologically innovative at the same time.
Although the possibilities are sometimes still limited, we put a lot of effort into sourcing fabrics that help us achieve both our goals in regards to conscious fashion as a company and our aesthetic goals as a fashion label.
All of our prints are designed in Belgium and printed in Europe with inks that pollute less and with a process that significantly reduces water consumption.
Transparency
It is important for us that you, our beloved FAM, are provided the tools to make decisions with integrity and enable you to consume and buy in such a way that is in line with your environmental and social ethics.
In striving for perfection, we have learned it is unattainable. Today it is strictly impossible to do everything 100% sustainably but we are encouraged to know our society and economy are slowly changing directions. We have you to thank for this and it is you and your choices as a consumer that can help us achieve a world where a well thought through approach to conscious fashion can become our collective reality.
Washing Prescriptions
Buying conscious clothing is an excellent first step in reducing our carbon footprint. The second step would be to make our clothes last longer so that we don’t have to throw them away
The Story
Before she created FAM, Vanessa Beniers was racing through life, like a lot of us, working a busy job with little creative satisfaction. Right after losing her mother and later also her job, she hit a metaphorical wall and crashed.
Loss is destructive but destruction always means opportunity, so Vanessa started digging for things that could give her life a renewed sense of meaning. She promised herself to never put another dream in a box, to unapologetically stand for what she believes in and to let love and passion guide her way. Turning her setbacks into wins ultimately guided her back to her childhood passion, her love for fine clothes.
Friendship And Collaboration
Life has a funny way of bringing the right people together at exactly the right moment. Around the same time Vanessa decided to enroll herself in several courses on patternmaking, fabrics and business she met Clarisse Rocha.
Clarisse was making a sustainable impact with her organic farming business in Portugal until the economic crisis hit. She felt forced to leave her home country and family to become a cleaner in Belgium and found a job working for Vanessa. As they both shared their stories about life and loss, they also shared their dreams and found common passions. A deep friendship was born and so was the drive to share their love for fashion and sustainability.
A few years later this friendship has grown into a strong collaboration. Clarisse was able to move back to Portugal and now manages FAM’s entire production process.
Meet The FAMily
We are a fashion brand but first and foremost, we are people. People who laugh and cry and crave connection. People who love hard and believe in the magic of community.
We are a fashion brand but first and foremost, we are human. We are more than cold measurements of size and weight, of revenue and efficiency. We want to put our humanity front and center in all of our endeavours. We don’t build a community around our brand, we build our brand around our community. People are the driving force and people are the reason we center our values around sustainability and inclusiveness. It is our connection with one another that makes our work worthwhile. When we feel we are all working towards a common goal we feel united and empowered. When we see that we share the same values, hopes and dreams, we start to consider ourselves a FAMily.
This is us, the FAMily.
Get to know us.
Vanessa
Designer & Founder
My favorite song: La Foule – Edith Piaff
Most loved FAM item: Our Mona dress, for its endless versatility.
A talent I am proud of: My creativity, being grateful in every situation and my ability to forge deep bonds with people.
On being a FAMme: It’s all about authenticity for me and embodying the duality of my sensitive sides and my badass edges.
FAMbitions: Make our brand grow by building it with the right people; our FAMily. Bringing about a change in our mindsets when it comes to dressing sustainably and making FAM an established value in this market.
Clarisse
Head Of Production & Quality Manager
My favorite song: Here Comes the Sun – The Beatles
Most loved FAM item: Our Hanna Jumpsuit
A talent I am proud of: Connecting the creative aspects of the brand with the technical. My ability to easily connect with other people and making them smile in stressful situations. I love taking care of people and am also considered the mom of the family.
FAMbitions: To see FAM grow into an internationally successful brand.
Anaïs
Creative Community Manager
My favorite song: Lazy Nina – Greg Phillinganes
Most loved FAM item: Ash & Lee in Dark Clay Tencel
A talent I am proud of: My creative side – exploring & expressing new ideas.
FAMbitions: Spreading our message with creative content that reflects our FAM values. To not be afraid of being a little silly or breaking boundaries in order to reach our goal of a sustainable and ethical future.
Ilda & Manuel
When researching how we would tackle the production of our garments, one of our fabric suppliers gave us an address. We didn’t have a phone number to make an appointment so we just drove there and were immediately welcomed as family.
Everything just clicked and after discussing some things over a nice dinner that Ilda and Manuel had prepared for us we decided that these were the people who would handle our production. Soon after that Ilda made our very first FAM piece because she deeply believed this was the start of an amazing adventure together. She couldn’t have been more right.
Ilda and Manuel are now irreplaceable members of our FAMily. Our connection is deep and the amount of care and perfection they put into the production is uncomparable. We could not do this without them.
Katrien
Print Designer
My favorite song: Roam – The B52’s
A talent I am proud of: My sense of color, my capacity to capture ambiance and feeling with my drawings.
On being a FAMme: Sharing values and visions with a community of likeminded people is what’s important to me.
FAMbitions: To make women feel joyful and unique in their FAM outfits.
Celine
Wordsmith & Visual Content Creator
My favorite song: Millionaire (ft. Andre 3000) – Kelis
Most loved FAM item: All of our Kate trousers, they are incredibly flattering.
A talent I am proud of: Living and thinking outside of the box.
On being a FAMme: Embracing the full scope of what I am, trusting my intuition and not waiting for anyone’s approval to stray off the beaten path is what makes me feel complete.
FAMbitions: To be a drop in the ocean of people who are working towards a sustainable and inclusive future. That our mindful way of doing business will one day outweigh the impacts of fast fashion.
Sophie
Producer Prototypes
My favorite song: Boys will be boys – Dua Lipa
A talent I am proud of: My ability to turn a 2D design into a 3D garment and the sewing skills I need to accomplish that.
Most loved FAM item: I absolutely love the Elise jumpsuit.
FAMbitions:I want to keep improving communication between the design team and production team to produce high-quality garments.
Christel
Marketing Coach
You
The FAMme We Design For
You’re the star of our FAMily because your choices as a consumer are driving the real change. You are making our dreams possible and for that we love you, we thank you, we see you. Keep shining, keep doing you.
Ooievaarsnest 16 Gentbrugge 9050 Belgium
Wim Bruynooghe
Wim BruynoogheInfo
WIM BRUYNOOGHE, BORN BRUGES IN 1988, IS A BELGIAN DESIGNER AND GRADUATE OF THE FASHION DEPARTMENT OF THE ANTWERP ROYAL ACADEMY OF FINE ARTS.
ENCOURAGED BY BELGIAN PRESS, BRUYNOOGHE AND HIS PARTNER LAUR DILLEN STORMS FOUNDED THE WIM BRUYNOOGHE BRAND, PRESENTING THE FIRST READY-TO-WEAR COLLECTION IN SEPTEMBER 2013.
HE SOON FOUND A PLACE FOR HIMSELF IN THE BELGIAN FASHION LANDSCAPE, WINNING THE KNACK WEEKEND AWARD AND OPENING A GUERILLA STORE IN ANTWERP IN MARCH 2015. HOUSED IN A MAGNIFICENT OFFICE BLOCK FROM BACK IN THE DAY, THE STORE PAID RESPECT TO SLEEK AND ELEGANT WIM BRUYNOOGHE GENE.
IN JANUARY 2016, THE DESIGNER WAS FEATURED ON FORBES’ ’30 UNDER 30′-LIST FOR EUROPEAN ENTREPRENEURS. HE WAS SELECTED BY THE AMERICAN BUSINESS MAGAZINE AS ONE OF THE MOST PROMISING YOUNG ENTREPRENEURS OF EUROPE.
ALSO IN 2016, BRUYNOOGHE WAS APPOINTED CREATIVE DIRECTOR OF UCWHY, A BRAND FOUNDED BY ANNE CHAPELLE, CEO OF BVBA 32.
DISTILLATING SPORTS INFLUENCES WHILE QUOTING AND HOMAGING THE WORK OF THE GREAT 20TH CENTURY COUTURIERS, THE NAME WIM BRUYNOOGHE HAS BECOME SYNONYMOUS WITH AN OUTSPOKEN SENSE OF ELEGANCE.
Info
ABOUT CESAR
In addition to being a model, food lover, traveler and proud author of my two cookbooks Model Kitchen and Cesar’s Kitchen and the travel guide Trippin, I have launched the Cesar Casier Knitwear Collection. While growing up, I was always surrounded by fashion. My mom owns a high-end fashion boutique “OONA” in Ghent and my stepmom is a fashion designer. They were my biggest influencers and shaped my views on fashion while growing up, the logical next step was to start my own collection.
100% MADE IN BELGIUM.
KNITWEAR COLLECTION
The Cesar Casier Knitwear Collection is 100% made in Belgium, something that is very rare nowadays. Everything I design is produced in a small family owned factory located in Sint-Niklaas, a city between Antwerp and my hometown Ghent. Fact is that back in the days there were about 300 factories located in this area and now there are only two left, a sad reality. Therefore, it is important to support the revival of Belgian knitwear as much as possible!
GENDER NEUTRAL FASHION
Next to my roots, my brand represents Gender Equality. A human right I hold dear and it is something I stand for. I translate this into my designs, as they are mostly unisex. I want my brand to lead the way in gender-neutral fashion. In my opinion, gender no longer dictates the way people dress and it does not force anyone into a box. That is why I try to design as much gender neutral pieces as possible, this allows us to express ourselves exactly the way we all want to. My designs are timeless, comfortable and basic, yet fashionable and with an eye for detail and great quality
CHARITY
I’ve always loved nature and even more, the animals who live in it. That’s why, for every sold item on my website, I’ll donate 1 euro to a charity. For my previous collection I’ve donated money to help save the dolphins, The Great Barrier Reef and the Giraffes in the wild. By donating money to a good cause, I want to send awareness to the public about the beauty of nature and to support animal and nature welfare!
Hubert Frere Orbanlaan 629 Ghent 9000 Belgium
Info
VALERIE BACART
VALÉRIE BACART IS A HIGH-END CLOTHING BRAND, MADE IN MONS.
Valérie Bacart was for many years at the head of a museum institution dedicated to textile arts. Holder of a Master’s degree in Art History coupled with a seamstress diploma, she decided to create her own clothing brand.
Valérie Bacart is a brand that develops clothes designed from “dormant stocks”, these high-end fabrics, made for designers but remained unsold.
The collection is created from timeless models which, once revisited, are available as unique pieces.
The clothes are made in limited quantities because the brand’s desire is to respect a production rhythm on a human scale. Each garment is hand-sewn by the designer in her workshop.
Wearing Valérie Bacart means choosing artisanal know-how and expressing your preferences for quality and respectful work.
Valérie Bacart lives in Mons in Belgium. In parallel with the development of her clothing brand, she teaches the history of textile art in a higher art school.
Info
caroline biss offers the modern, self-confident woman elegant and classy women’s fashions with glamorous style.
perfectly fitting ready-to-wear collections that combine stylish simplicity, subtle colours and new materials – resulting in a contemporary yet timeless collection.
comfortable designs for every day of the week, weekend sporting outfits with just that little bit more, fashion dresses for a night out and sparkling party wear.
Kouterbaan 44 Lebbeke 9280 Belgium
Christian Wijnants
Christian WijnantsInfo
Christian Wijnants is an Antwerp-based fashion designer.
Born in Brussels, Christian moved to Antwerp in 1996 to study fashion design at the Royal Academy of Fine Arts. His graduate collection won the Dries Van Noten Award for best collection in 2000. After graduation, Christian presented his collection at the prestigious Festival d’Hyères, where it was awarded the Grand Prix and picked up by stores including Colette (Paris), Pineal Eye (London), and Via Bus Stop (Tokyo). After working with Van Noten in Antwerp and Angelo Tarlazzi in Paris, Christian launched his eponymous label in 2003.
Christian Wijnants presents his collections in Paris during Paris Fashion Week and is sold at boutiques and department stores worldwide including Barneys, Tomorrowland and Opening Ceremony.
Rich, layered graphics and fresh colors translated into eloquent knitwear offer a play of authenticity and luxury that has won him the 2013 International Woolmark Prize, the 2006 ANDAM Award, and the 2005 Swiss Textiles Award. Christian Wijnants is in collaboration with Swarovski for Spring-Summer 2016 and Autumn- Winter 2016 and has been nominated for Swarovski Collective Prize for Innovation.
Wijnants opened his first flagship store in Antwerp in September 2015.
HEAD OFFICE 215 Italiëlei bus 21 Antwerpen 2000 Belgium
36 Steenhouwersvest Antwerp 2000 Belgium
Info
ALICIAAUDREY is the name of the friendship between co-founders Audrey Joris and Alicia Meus.Their friendship started with a shared drive and a passion for styling and life.
Based in Belgium, ALICIAAUDREY creates a trans-seasonal outerwear wardrobe.
Combining a timeless perspective with bold and playful attitudes.
River Woods
River WoodsInfo
River Woods is an international and authentic lifestyle brand for the whole family, reflecting strong values as friendship, family values and the sheer joy of living!
River Woods’ origins lie in a bygone era, the North-Eastern American lifestyle served as a source of inspiration for the creation of the brand. Translated into a commercial and contemporary collection, River Woods since then evolved into a brand offering casual and city collections for the whole family. Men, women, boys, girls and even babies and newborns, the whole family can dress in River Woods.
The key factors of the growth and succes of the brand are a strict adherance to quality and a keen and exclusive distribution strategy. Through high-level multibrand stores and the well-known River Woods Company Stores, River Woods has put itself on the map.
The origins: An inspiring era
The wind blows through the lush crowns of the majestic oak trees of North Eastern America. This is the era of true friendship and strong values. This is the era of the origins of River Woods: authentic sportswear which embraces family, solidarity and the shear joy of living, and reflects the spirit of the true North-Eastern American lifestyle.
The beginning: Birth of River Woods
It was the 6th of December 1995 when four friends signed for the realisation of a mutual dream: their own fashion brand. By combining their years of experience and knowledge in the fashion sector, River Woods was born.
From Belgium to…: First menswear collection
On the 6th of January 1996 the trading began with the introduction of a Menswear Collection. Thanks to its strict adherence to quality and the perfect translation of the authentic American sportswear to the European market, it was an immediate hit. In fact, the brand began with an exponential growth in Belgium, The Netherlands and France.
New launches: Introduction of Women’s and Kids collections
The success of the Menswear Collection quickly lead to the introduction of a complete range of clothing for Women and Kids. River Woods became a brand for the whole family.
First Flagship store: Creation of River Woods Baby
Following the successful debut of the Women & Kids collections, in 2000 the River Woods Baby subdivision was created. This year the first River Woods Flagship store opened in Wijnegem Shopping Center, near Antwerp. River Woods continues its expansion through new partnerships throughout Europe …
Manufacturers & Distributors: The story of our success
As of 2001 a rapid expansion of the brand throughout Europe is established with a keen distribution policy. Focusing on high-end multilabel stores and the by now well known exclusive River Woods Company Stores has proven to be a recipe for succes.
New agreements: Footwear and River Woods stationary collection
In 2005 the license agreements for a River Woods Footwear collection and a River Woods school stationary collection are made.
Global Expansion: River Woods’ network
By now, River Woods has established a solid distribution network throughout Europe, and is ever strengthening its worldwide position by expanding its network outside Europe. It is now present in 22 Countries in the World : Austria, Belgium, China, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, Mauritius, Norway, Portugal, Romania, Spain, Sweden, Switzerland, Taiwan, The Netherlands, United Arab Emirates, United Kingdom and USA.
First RW Kids Store: New Opening
On the 23rd of January 2011, River Woods opens its first dedicated RW Kids store, at Wijnegem Shopping Center near Antwerp.
RW Casual Chic: New Opening
On the 29th of July 2011, a second River Woods Casual Chic store opens its doors in Knokke, Belgium. It offers exclusively the contemporary River Woods Ladies’ collection, and is an immediate hit.
Howlin’
Howlin’Info
ABOUT
We are an Antwerp based knitwear brand.
Since 1981 we have been producing quality knitwear in Scotland and in 2009 we launched our new label Howlin’ (scottish slang for smelly). The way of manufacturing remains traditional but Howlin’ offers more room for fantasy in shape and pattern.
At Howlin’ we strive for timeless, playful products that are made with care. So whether it is a scarf or a shaggy waistcoat; all our products are individually manufactured and hand finished by traditionally skilled craftsmen in either Scotland, Ireland or Belgium using the highest quality yarns possible.
Small is beautiful.
MADE IN SCOTLAND
Scotland has a long history of producing the best knitwear in the world and we are happy to be involved in it for over 30 years.
Since the start of Howlin’ our goal was to bring a fresh somewhat twisted approach to Scottish knitwear while respecting its rich heritage. Keeping the best of the old techniques and mix it with new technology, patterns, colors and ideas.
In an ever faster and more automated economy we are happy to slow things down and have our focus on well made products. It’s a niche, we know, but we like niche products, a lot. Just like a small record label doing hand stamped 7 inches with personal liner notes. It’s the beauty in the details.
Each Howlin’ garment is handled individually and tenderly, throughout its entire production, from the first precise stitch to the delicate pressing and folding.
All our yarns are carefully sourced according to their quality and sustainability standards. Our beloved planet earth has a special place in our heart and we think it’s the best planet out there (as far as we know) so we want to have the lowest impact on it as possible.
Our natural yarns come from local mills, some even complete all the stages of yarn production under one roof. This includes grading, scouring and dyeing fleece before colour blending, carding, spinning, twisting and balling to produce this unique 100% pure Shetland yarn.
A quality which is often imitated but never duplicated.
MADE IN IRELAND
Over the years we have been working closely with a small Irish family run company established centuries ago.
Together with these master crafts people we produce the highest quality knitwear with local Irish yarns.
We have to admit, at first we got strange looks when we came up with our ideas but that changed over the years, now it’s simply that classic smile when they see a new Howlin’ design.
We are very happy to contribute to this unique art and craft which is not only beautiful but also important culturally to remain alive.
Producing in Ireland (and Scotland, and Belgium) not only means you have a truly unique product in your hand, it also means that the people making your goods are well paid and looked after.
MADE IN BELGIUM
Next to our Scottish and Irish knitwear we are happy to create products in our home country Belgium.
Together with several small factories in Belgium, each carefully chosen for their own speciality, we managed to make a diverse range of products which include lighter weight knitwear, jersey and towel fabric garments.
Our goal was to create durable, functional and original products which far outlives seasonal trends.
All pieces are produced in small batches and with close attention to details.
Extra special is the fact that for our jersey we don’t import fabrics but that we knit everything entirely in-house.
Therefore we can proudly say that all our Howlin’ products are truly 100% produced in Belgium.
Nationalestraat 20 Antwerpen 2000 Belgium
Kopstraatje 3 2000 Antwerp Belgium