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Ayanne is een open atelier in hartje Gent waar maatkledij volgens de oude Franse haute couturetechnieken wordt vervaardigd. Dames kunnen er op afspraak terecht voor avond- en bruidskledij als ook voor tijdloze basics op maat. Ayanne werkt enkel puts natuurlijke stoffen (voornamelijk zijde) in haunting een uiterst fijne afwerking. Ieder stuk wordt exclusief in het couturesalon vervaardigd. U wordt er hartelijk ontvangen in een vertrouwde warme sfeer.
Aan de hand van professioneel stijladvies gaat Laurence Beyaert samen met de klant op zoek naar het perfecte ontwerp. Het resultaat is een unieke jurk gemaakt naar wens en identiteit van de klant.
Ayanne presenteert bovendien een collectie bruidskledij die tevens op maat wordt gemaakt. Laurence Beyaert, de vrouw achter Ayanne, laat zich inspireen door unieke, persoonlijke verhalen die ze met naald en draad vertaalt.
Dit voor de moderne bruid die belang hecht aan persoonlijkheid en authenticityit.
Laurence studeerde in 2006 af als kunsthistorica aan de universiteit van Gent. Nadien startte ze een opleiding modeontwerp in Brussel. Na enkele jaren in het commerciële circuit van de mode-industrie kon ze aan de slag in het atelier van Kaat Tilley. Zij deed haar dromen.
Deze droom wordt in 2012 werkelijkheid met de opening van een eigen couturesalon annex boutique. Met Ayanne gaan we terug naar een tijd waarin eleven maten met precisie werden opgemeten en eleven ideeën en visies kwalitatief werden uitgevoerd. “Zowel het fragiele als het sensuale, de kracht versus de kwetsbaarheid verenigen en verweven.”
Lange Kruisstraat 6K Gent 9000 Belgium
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Izumi Hongo 本郷いづみ
Artist/designer Izumi Hongo was born in Tokyo and based in Antwerp. After obtaining her Masters at fashion department, Royal Academy Antwerp and at architecture department, Waseda University, she started her own fashion brand Van Hongo and opened atelier-shop in Antwerp in 2011. Since 2017, she has beem engaging in the textile design for architectural projects and recent years, she is more into the artistic installation by her special textiles.
‘Texture and structure’ is the main thema of her creation. The fact that she originally completed architecture education, is reflected in her cross-over creation beyond the boundaries between fashion and architecture. By developing the original yarns, textiles and knitting/weaving techniques together with the manufactories mainly in Japan and Belgium, she keeps realizing her innovative and unique designs and building up the cross-over networks.
5 Aalmoezenierstraat Antwerpen 2000 Belgium
31 Prins Albertlei, box12 Antwerpen 2600 Belgium
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BIO
els.mommaerts
// mode : collectie dames “els.mommaerts” prêt-à-porter , since 2011 // fashiondesigner “Kaat Tilley” Brussels (1993-2011) : design- assistant for women collections // opera ballet vlaanderen : kostuum supervisor Opera Ballet Vlaanderen, since 2018 // theatre, dance, opera :1997-2010 : costume designs & assistant : Opera Royal de Wallonie (Liège) : La Traviatta – Pol Pauwels : La familia, Othello – Rosas , Anne Teresa de Keersmaeker (Brussels): Repertoire evening , 20 years Rosas & Small Hands (out of the lie of no) & Rain &TG Stan, Rosas,Aka Moon (Brussels): In real time – Ultima Vez,Wim Vandekeybus (Brussels) : Scratching the Inner Fields & In as much as live is borrowed… & In spite of wishing and wanting – Troubleyn, Jan Fabre (Antwerp) : As long as the world needs a warrior’s soul & The fin comes a little bit earlier this siècle (but business as usual) – La cie Michèle Anne De Mey (Brussels) : La sacre en couleurs – Théatre Varia (Brussels): Nous,les héros (Philippe Sireuil) – Théatre de l’ancre (Mons) : Des couteaux dans les poules – Norrdans, Harnosand (Sweden): The space between – Alibi Collectief, Pat Van Hemelrijck (Brussels): Drie koningen in Patagonië & Los mansardinos // mother of Rosa, Jago and Omer // pers Bruzz 2013 (click) //
Koorstraat 32 rue du Choeur Molenbeek 1080 Belgium
Souâd Feriani
Souâd FerianiInfo
Souâd Feriani was born in Genk, Belgium on 30 June 1970. As a child, she fell in love with the shirts in her father’s wardrobe and never got over this love for men’s shirts.
Studying at the fashion department of the Royal Academy for Fine Arts in Antwerp was an eye-opening experience.
She met her soul mates who encouraged and stimulated her to expand her horizons. She graduated in June 1994.
For a number of years she was Head Designer for various well-known Belgian fashion houses.
On 1 December 2014 her shirt collection was officially launched and hit the shops.
Her signature shirts are very comfortable and made of the finest elastic shirt materials.
You can wear them both for work or on special occasions, with the accessories making the difference.
These shirts and shirt dresses are timeless.
On August 2, 2018 the first store “Souâd Feriani – The Boutique” opened in Hasselt, Belgium.
The collection is now even larger but still with the same focus.
The shirts and shirt dresses come in a dark-blue luxurious ‘Souâd Feriani’ box.
“I simply try to confirm the beauty that is already in the woman and the man.”
“I want to share my great love for the colour blue, for shirts and for women with my customers.”
“My goal? To make women beautiful !”
Leopoldstraat 51A Antwerpen 2000 Belgium
Dokter Willemsstraat 13 Hasselt 3500 Belgium
Natacha Cadonici
Natacha CadoniciInfo
Of Italian and Russian origin, everything predisposed me to become a designer and craftsman: Russian great-grandparents breeders of Astrakhan sheep, a daddy shoemaker who worked diligently with his sewing machine and maintained joyful contact with his customers, a mother who had made-to-measure dresses at a local seamstress and an Italian aunt who had set up her own beauty and hairdressing salon in the center of Milan, a magnificent woman, sunny, stylish, smiling, full of energy.
After studying at the Free University of Brussels (Roman Philology / Letters), then in Fashion Design (Institut Saint-Luc), I decided, in 2006, to create some tops that are sorely lacking in my wardrobe: tops that are elegant but not too much, comfortable but stylish.
I am going straight away for viscose jersey because it is an ultra comfortable material, very pleasant on the skin, natural, easy to work with, easy to wash, which lasts over time.
But to give it a more stylish look than a simple T-shirt, I quickly decided to add some nice details:
– other materials such as cotton, wool in cutouts
– asymmetrical necklines that you can’t see anywhere else
– punchy graphic elements, like piping, ribbed edges, which give light to my basic colors: navy blue and black. The ribbing that I create are knitted exclusively for my brand. They are therefore not found anywhere else!
MADE IN BRUSSELS
Beautiful, joyful, luminous and lasting
One of the recognizable characteristics of my work is the use of ribbons that finish the garment in the neckline, the sleeve ends and the bottom of the tops, with peppy and bright colors: a base of mostly ecru with touches of fluorescent orange, fluorescent pink, fluorescent yellow, copper lurex etc. These ribbons are designed by me: I select, among 200 different colors from my manufacturer, the right combination of colors, the height of the lines, the best fabrics. These 100% cotton creations are produced exclusively for my brand in the north of France. You won’t find them anywhere else!
Make in a small conscientious clothing workshop in Brussels
From the start, I have all my creations made in a clothing workshop in Brussels which has excellent craftsmanship. I found Alicia a bit by chance and how lucky I was to cross her path: she works for all Belgian designers, including the cream of the crop! I am proud to give a job to this super Polish woman who set up her business on her own in Belgium and hired 4 seamstresses who were her colleagues in Poland. Over time, we have developed a very nice relationship of trust, respect and we understand each other in a single glance.
Alicia and her employees work at their own pace, without pressure and she practices fair prices for all which allow her to pay her 4 seamstresses with dignity and fairness. I really feel that she makes my designs as if they were her own: conscientiously, with love and with a smile. They all always discover my new models and my new fabrics with curiosity and impatience. They love my design and therefore work with it with pleasure, which is priceless to me.
All the advantages of preorders
- It reduces the use of the earth’s primary resources
- It allows me to have more cash, which is more comfortable for me
- It allows me to dare more to offer you less commercial and more daring models since I only invest money in a prototype and not in a complete blind production without knowing if this new creation will please you or in what sizes will I sell it
- It allows me to make the best use of certain exclusive fabrics that I only have in limited quantities: I only produce the right sizes that you pre-order; I can thus satisfy all of you; whereas when I was producing blind I had some models left in unsold sizes and some of you were frustrated that you couldn’t order it in their size since I no longer had this precious fabric
- It allows me to offer you creations that are really in line with the weather and adapt to it
- It allows my clothing workshop to produce at a much more humane pace: the seamstresses sew throughout the year instead of having to produce a production that must last 6 months in a single month
g requires a little patience. This is not a compulsive purchase but a real crush. I am also very available by email or phone to answer all your questions. I am committed to offering you sustainable, soft, joyful creations that will do you good. And you have a double pleasure: that of pre-ordering and that of receiving it a few weeks later.
Rue du Marché au charbon 62 Brussels 1000 Belgium
Eva Velazquez
Eva VelazquezInfo
Combining her love of beautiful materials with her passion for antique clothing, eva velazquez offers a timeless wardrobe away from ephemeral trends to reconnect with essential forms and especially the roots of the past.
Using utilitarian clothing as a starting point -from dungarees and uniforms to loungewear- she makes minimal and striking pieces feminine, ensuring every detail has a reason to exist. Willing to tell a story through her line, she reincarnates garments to make them personal and intimate. Fully designed and manufactured in Belgium, the collection uses only the finest materials, as well as upcycled and antique fabrics, subtly mixing ancient styles with new shapes. The aesthetics of European military uniforms, traditional workwear and popular clothes are ongoing sources of inspiration for the designer, motivated by her longing for truth and ethics.
Is therefore the opposite of a disposable and perishable brand, favoring technical effort instead of sloppy work. Eva velazquez also decided to preserve and revitalize the beauty of antique pieces, underlining a quality that stands the test of time.
Ancien Atelier is the most exclusive part of the brand, focusing on pieces searched within various European countries. Peasant shirts, cotton dresses, Victorian blouses, overalls, military costumes and precious lace are cleaned and reshaped to maintain their integrity. Each item is chosen for its uniqueness, the quality of its fabric and artisan finishings.
Also offering handpicked accessories, Ancien Atelier adds extra soul to styles crossing generations, the result of a constant search around antique clothing.
56 Rue Franz Merjay Brussels 1050 Belgium
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ABOUT IREENE
Ireene is a belgian clothing brand founded by interior architect Marie Soufflet. Her
minimalist yet comfortable proposal is focused on a timeless style, a sustainable way of production and high quality materials. The design of the clothes, not tied to any temporary trends, is meant to be a possible answer to fast fashion, offering mostly unique and long lasting pieces for a daily casual elegance.
slowfashion
Using only high quality upcycled fabrics from Italy, our handmade collection is designed and manufactured in Brussels by a small and local network. The reduced series crafted for each season allows for a constant evolution and renewal throughout the year.
details do matter
The essential shape of our clothes is reinforced by the straight cut of the models based on the « less is more » idea. The apparent minimalism is highlighted by ribbons, invisible openings or pockets and outside stitching. These subtle details invite us to understand the creative process in a surprising way.
genderfluid
We want to distance ourselves from the classic gendered fashion by designing mostly unisex clothing. We ditched traditional clichés in favor of a playful and mixed collection, offering anyone to create their own identity.
cité du sureau 17 Brussels 1000 Belgium
Bellerose
BelleroseInfo
OUR PASSION FOR REINTERPRETED AUTHENTICITY
COLLECTIONS
Designing garments without compromise allows us to focus on genuine products and authentic values. Our collections are based on true stories, delivering a specific point of view, which has become our signature. We control our product and our brand, while knowing that God is in the details. The Bellerose woman juggles between a military-inspired parka, that conceals a night gown and a pair of army trousers worn with leather brogues. Her children are granted the permission to be everything, all at once. Reflecting their age group, they enjoy their activities without worrying about the state of their t-shirt after a fight on the grass. With references to the army and workwear, the Bellerose man revisits the “old school” to suit an allure at that is at the same time casual and unique.
STORES
Creating a store is like building a new home. We want the space to be comfortable and functional, as well as reflecting our own tastes and aesthetics. Each store is individual, even though there are features they all share creating this particular Bellerose experience. Authenticity is core to all 16 flagship Bellerose stores and its 600 multi brand customers across Europe, Japan and the United States. Merging architectural genius with respect and preservation of the space: the stores are designed with wood, ambient sound, olfactory, cosy, raw and wide spaces. It is something rough and rock ‘n roll, real and sought out.
3 Rijshout Groot-Bijgaarden 1702 Belgium
Atelier Minimalist
Atelier MinimalistInfo
Who we are
Atelier Minimalist is a Belgian fashion label with a contemporary and elegant design. We offer timeless clothing, produced locally and ethically in small quantities.
The first collection was launched in September 2019 using minimal geometry as its most important style element.
Dorsa Mohadjerin, the founder and designer, finds inspiration in modern art, architecture and nature. She combines subtle geometries with confident fits to create a timeless, elegant and unique look.
Each piece is designed and made consciously in Belgium. We work with our tailors to ensure that your clothing is created with ethics and environmentalism in mind. The same goes for the fabrics: all thoughtfully chosen or repurposed, providing you with the best quality. The sophisticated craftsmanship is clearly visible.
Atelier Minimalist firmly believes in the ‘slow design approach’. Therefore, the label focuses on timeless collections that blend into each other. New variations of existing pieces are re-invented in different colours, fabrics or proportions and added to the collection.
We hope to inspire people to support local & sustainable production and invest in timeless fashion.
Bio
Founder Dorsa Mohadjerin comes from a family with Persian roots and artistic talents. Experimentation is in her blood, and from a young age, she used her materials as tools for investigating the creative process.
With an appreciation for art and design, as well as a professional consulting career, she began to translate this love for exploration into her work with wearable arts – fashion and textile – at the Academy of Fine Arts in Antwerp. Dorsa created Atelier Minimalist to blend her love of conscious tailoring with modern silhouettes.
Kerkplein 4 Edegem 2650 Belgium
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ATMOSfashion is a Belgian fashion brand offering the modern woman an elegant and sophisticated style. It is ladies prêt-a-porter that combines rich, subtle colours and new materials in a very contemparay and timeless collection. Atmos designs for this generation of woman, reinventing a style expressing feminine grace.
SENSO is our second brand. Also very feminine and for occasion but a little more sporty with more casual influence.
Both collections are bringing complete outfits for an evening out and festive clothing but also for every weekday.
Vision
For the end user we are working in the larger region or circle around Brussels and Belgium. We try to be fully aware of the typical needs and fashion habits that are living in our region. Also important is to pick up all new influences and ever changing fashion trends. Keeping in mind and respecting all of these, we are trying to extract our new collections. These collections are supported with a maximum of service and flexibility.
Business-to-business we are a flexible player very in the neighbourhood of our customers, boutiques or ladies clothing retailers. During the running season we are supporting our catalogue and collection with the possibility of repeat orders. We are also adding in the full season new items and new ‘short term delivery’ themes. These new ‘express’ collections are based on new fashion trends coming up in the season itself and are really giving a new fresh input for the retailer in the season running.
History
As Belgian ladies garment manufacturer ROVECO started some 46 years from now in a textile province town near Ghent named Ronse
Also family owned sister company ATMOSPHEREprovides the more distributing and commercial activities. Atmosphère was based for more than 35 years in the old fashion heart of Brussels called ’triangle’ but has moved since 2002 to Strombeek-Bever very near by Brussels.
Some 28 years ago we decided to start up with the brand ATMOS and to present a long term ’total look’ collection..
In 2000 SENSO became the second and more casual influenced brand.
About 55 people are working within our two companies. About 80 percent of our productions are made elsewhere. We are working with partners in Belgium, Poland, Roumenia, Italy, Tunesia and China.