Fam
FamThe LabelInfo
ABOUT
Conscious Fashion
Over the last years, the word ‘sustainable’ has become fashionable. It is being used often and in a lot of different contexts where it always seems to take on a different meaning. In many cases brands use this word as a marketing tool, in some cases this word is abused to greenwash. 100% sustainability is impossible but we do try to be conscious about our responsibilities as a label. Let us state what our approach to conscious fashion looks like to us and to our FAMily.
Everything we do has an impact, leaves a footprint. It is our goal to make this imprint as positive as is commercially possible. We reduce our carbon footprint in a number of creative ways and make sure that all the people involved with FAM are positively empowered.
How We Achieve This
Sustainable Design
Short-lived trends are not in our vocabulary. We strive to make clothing that transcends seasons and stay with you for the longest possible time. We like to think of our collection as a capsule. As our environment changes and temperatures fluctuate, we deem it important that our clothing is versatile and that certain pieces can easily transition the seasons with you.
Each year we design and produce two transseasonal capsule collections for which we choose fabrics that are suitable for summer as well as winter.
Sustainable Production
We have chosen to have all of our clothing produced in Europe to ensure a minimal amount of transportation and a working environment that is congruent with European Social law.
Ilda and Manuel are the proud owners of a small family business in Portugal and have themselves sewn our very first FAM pieces. This was the start of a very fruitful collaboration and a way to make sure that our clothing is made to last by well paid happy people. Happy people are important if we are to build a new world together.
Sustainable Fabrics And Printing
Technology and industry have made impressive advancements in the last years however we still have a long way to go to produce fabrics that are versatile, durable and ecologically innovative at the same time.
Although the possibilities are sometimes still limited, we put a lot of effort into sourcing fabrics that help us achieve both our goals in regards to conscious fashion as a company and our aesthetic goals as a fashion label.
All of our prints are designed in Belgium and printed in Europe with inks that pollute less and with a process that significantly reduces water consumption.
Transparency
It is important for us that you, our beloved FAM, are provided the tools to make decisions with integrity and enable you to consume and buy in such a way that is in line with your environmental and social ethics.
In striving for perfection, we have learned it is unattainable. Today it is strictly impossible to do everything 100% sustainably but we are encouraged to know our society and economy are slowly changing directions. We have you to thank for this and it is you and your choices as a consumer that can help us achieve a world where a well thought through approach to conscious fashion can become our collective reality.
Washing Prescriptions
Buying conscious clothing is an excellent first step in reducing our carbon footprint. The second step would be to make our clothes last longer so that we don’t have to throw them away
The Story
Before she created FAM, Vanessa Beniers was racing through life, like a lot of us, working a busy job with little creative satisfaction. Right after losing her mother and later also her job, she hit a metaphorical wall and crashed.
Loss is destructive but destruction always means opportunity, so Vanessa started digging for things that could give her life a renewed sense of meaning. She promised herself to never put another dream in a box, to unapologetically stand for what she believes in and to let love and passion guide her way. Turning her setbacks into wins ultimately guided her back to her childhood passion, her love for fine clothes.
Friendship And Collaboration
Life has a funny way of bringing the right people together at exactly the right moment. Around the same time Vanessa decided to enroll herself in several courses on patternmaking, fabrics and business she met Clarisse Rocha.
Clarisse was making a sustainable impact with her organic farming business in Portugal until the economic crisis hit. She felt forced to leave her home country and family to become a cleaner in Belgium and found a job working for Vanessa. As they both shared their stories about life and loss, they also shared their dreams and found common passions. A deep friendship was born and so was the drive to share their love for fashion and sustainability.
A few years later this friendship has grown into a strong collaboration. Clarisse was able to move back to Portugal and now manages FAM’s entire production process.
Meet The FAMily
We are a fashion brand but first and foremost, we are people. People who laugh and cry and crave connection. People who love hard and believe in the magic of community.
We are a fashion brand but first and foremost, we are human. We are more than cold measurements of size and weight, of revenue and efficiency. We want to put our humanity front and center in all of our endeavours. We don’t build a community around our brand, we build our brand around our community. People are the driving force and people are the reason we center our values around sustainability and inclusiveness. It is our connection with one another that makes our work worthwhile. When we feel we are all working towards a common goal we feel united and empowered. When we see that we share the same values, hopes and dreams, we start to consider ourselves a FAMily.
This is us, the FAMily.
Get to know us.
Vanessa
Designer & Founder
My favorite song: La Foule – Edith Piaff
Most loved FAM item: Our Mona dress, for its endless versatility.
A talent I am proud of: My creativity, being grateful in every situation and my ability to forge deep bonds with people.
On being a FAMme: It’s all about authenticity for me and embodying the duality of my sensitive sides and my badass edges.
FAMbitions: Make our brand grow by building it with the right people; our FAMily. Bringing about a change in our mindsets when it comes to dressing sustainably and making FAM an established value in this market.
Clarisse
Head Of Production & Quality Manager
My favorite song: Here Comes the Sun – The Beatles
Most loved FAM item: Our Hanna Jumpsuit
A talent I am proud of: Connecting the creative aspects of the brand with the technical. My ability to easily connect with other people and making them smile in stressful situations. I love taking care of people and am also considered the mom of the family.
FAMbitions: To see FAM grow into an internationally successful brand.
Anaïs
Creative Community Manager
My favorite song: Lazy Nina – Greg Phillinganes
Most loved FAM item: Ash & Lee in Dark Clay Tencel
A talent I am proud of: My creative side – exploring & expressing new ideas.
FAMbitions: Spreading our message with creative content that reflects our FAM values. To not be afraid of being a little silly or breaking boundaries in order to reach our goal of a sustainable and ethical future.
Ilda & Manuel
When researching how we would tackle the production of our garments, one of our fabric suppliers gave us an address. We didn’t have a phone number to make an appointment so we just drove there and were immediately welcomed as family.
Everything just clicked and after discussing some things over a nice dinner that Ilda and Manuel had prepared for us we decided that these were the people who would handle our production. Soon after that Ilda made our very first FAM piece because she deeply believed this was the start of an amazing adventure together. She couldn’t have been more right.
Ilda and Manuel are now irreplaceable members of our FAMily. Our connection is deep and the amount of care and perfection they put into the production is uncomparable. We could not do this without them.
Katrien
Print Designer
My favorite song: Roam – The B52’s
A talent I am proud of: My sense of color, my capacity to capture ambiance and feeling with my drawings.
On being a FAMme: Sharing values and visions with a community of likeminded people is what’s important to me.
FAMbitions: To make women feel joyful and unique in their FAM outfits.
Celine
Wordsmith & Visual Content Creator
My favorite song: Millionaire (ft. Andre 3000) – Kelis
Most loved FAM item: All of our Kate trousers, they are incredibly flattering.
A talent I am proud of: Living and thinking outside of the box.
On being a FAMme: Embracing the full scope of what I am, trusting my intuition and not waiting for anyone’s approval to stray off the beaten path is what makes me feel complete.
FAMbitions: To be a drop in the ocean of people who are working towards a sustainable and inclusive future. That our mindful way of doing business will one day outweigh the impacts of fast fashion.
Sophie
Producer Prototypes
My favorite song: Boys will be boys – Dua Lipa
A talent I am proud of: My ability to turn a 2D design into a 3D garment and the sewing skills I need to accomplish that.
Most loved FAM item: I absolutely love the Elise jumpsuit.
FAMbitions:I want to keep improving communication between the design team and production team to produce high-quality garments.
Christel
Marketing Coach
You
The FAMme We Design For
You’re the star of our FAMily because your choices as a consumer are driving the real change. You are making our dreams possible and for that we love you, we thank you, we see you. Keep shining, keep doing you.
Ooievaarsnest 16 Gentbrugge 9050 Belgium
Info
CELEBRATING WOMEN SINCE 2001
LolaLiza was founded in 2001 by three entrepreneurs who cherished the same wish: to design fashionable and affordable fashion for all women.
At LolaLiza, we believe that outer appearance reflects the inner soul, which is why it is our aim to dress confident women confidently. Each woman is beautiful, and deserves to feel alike. Therefore our customers can always count on the best service – with a smile!
Lolawhat? L-o-l-a-L-i-z-a !
Our name refers to two personal traits shared by all women: mystery and charm. While ‘Lola’ alludes to the sexy, mysterious side of women, ‘Liza’ highlights her gentle and kind-hearted personality. Women indeed have more than just one quality, and LolaLiza allows you to display them all, every single day.
EMPOWERED WOMEN
EMPOWER WOMEN
What makes us stand out? Let’s start with our ultimate favorite: the dress! Mini, midi or maxi, there is not a single piece of clothing that says femininity like the dress does. But women don’t just look their best in a dress, of course.
That’s why our collections always include playful jumpsuits, cool shorts, comfy pants and cute skirts as a fixed value in our collections.What more? Prints and color, of course! Each LolaLiza garment is defined by its unique print or combines the most beautiful hues and colors.
LOLALIZA IS A PROUD, 100% BELGIAN FASHION BRAND.
The largest part of our collections is made “in house”, in our headquarters situated in the heart of Brussels. We create fashion for women with spunk who love expressing their personality. For women who are not afraid to show who they truly are – beautiful in every way.
We design fashion for you. Women have the power to determine their own success and are even more empowered to do so in an outfit that allows them to completely be themselves.
Sexy, comfy, elegant, or extra festive? LolaLiza has got you covered on any occasion. What’s more? Our clothing is available in a wide range of sizes to ensure every woman can both feel and look good.
OUR VALUES
SIMPLICITY
UNITY
PASSION
EXCELLENCE
RESPECT
BUSINESS ETHICS
At LolaLiza, we highly value respect for our planet and our colleagues. That’s why we very much believe that doing business sustainably and in a socially responsible manner is the only way to continue creating our colorful and affordable collections in the long term.
Consequently, we think it is extremely important that the whole of our production process – from the tiniest button to the most complex print – is always in line with the International Labour Standards, which protect the rights of workers.
OUR COLLECTIONS
by our own LolaLiza designers? Our designers create all LolaLiza garments “in house”, in our headquarters in the heart of Brussels. At headquarters, they continuously deploy their creativity and expertise to develop refreshing, colorful collections.
Did you know that our collections are made
Our designers closely follow the latest trends, to which our clothing is constantly adjusted. New designs, fabrics, colors and eventually our collections find their origin when our designers merge their ideas with the latest fashion trends.
And things move fast at LolaLiza; new items are added to our collections each week. As a result, we can guarantee feminine, trendy and colorful fashion – day after day.
LOLALIZA FROM 2001-TODAY
LolaLiza has been celebrating women since 2001 and wants to keep the party going. Since the foundation of LolaLiza, our colleagues have been committed every day to help our customers dress fashionably and with confidence. Today, LolaLiza boasts over 100 stores across 4 different countries. We are a leading retailer in the Belgian fashion industry, but also leave our mark on the Luxembourgian, Dutch and French market.
The future is digital, and we are well aware of that. Besides focusing on our stores, we increasingly concentrate on digitalization, e-commerce and –to be even more close to our customers- personalisation. This way, we inspire thousands of women online on a daily basis through our fun and easily accessible web shop. In short, a lot has changed since 2001, when LolaLiza first started with only 7 stores in Belgium.
The timeline below illustrates how we have grown from a local family business into an international women’s brand.
Kloosterstraat 82 Antwerpen 2000 Belgium
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Akaso is a co-creation label and the brainchild of Philippe Vertriest, father of two Ethiopian born daughters and great believer in Africa’s creative talent. From the encounter with a book on African body painting art, he developed the Akaso collaborative design concept, uniting the Kara tribe in Ethiopia with the resident Belgian Akaso designers.
The Kara people in Ethiopia are one of Africa’s most authentic tribal people and reknown for their abstract body painting art : a fascinating act of transformation, using the skin as a canvas and the earth as a palette.
From co-creation workshops between six young Kara body painting artists – men and women – and two Belgian designers rises the Akaso collection fusing one of Africa’s oldest art forms with an urban contemporary spirit.
Akaso comes from the Italian ‘a caso’ meaning ‘by coincidence’, reflecting the many coincidences that Philippe encountered on his route that brought him to the Akaso co-creation vision. ‘There is no coincidence in this life – just follow your intuition, however bold the path may be’.
Howlin’
Howlin’Info
ABOUT
We are an Antwerp based knitwear brand.
Since 1981 we have been producing quality knitwear in Scotland and in 2009 we launched our new label Howlin’ (scottish slang for smelly). The way of manufacturing remains traditional but Howlin’ offers more room for fantasy in shape and pattern.
At Howlin’ we strive for timeless, playful products that are made with care. So whether it is a scarf or a shaggy waistcoat; all our products are individually manufactured and hand finished by traditionally skilled craftsmen in either Scotland, Ireland or Belgium using the highest quality yarns possible.
Small is beautiful.
MADE IN SCOTLAND
Scotland has a long history of producing the best knitwear in the world and we are happy to be involved in it for over 30 years.
Since the start of Howlin’ our goal was to bring a fresh somewhat twisted approach to Scottish knitwear while respecting its rich heritage. Keeping the best of the old techniques and mix it with new technology, patterns, colors and ideas.
In an ever faster and more automated economy we are happy to slow things down and have our focus on well made products. It’s a niche, we know, but we like niche products, a lot. Just like a small record label doing hand stamped 7 inches with personal liner notes. It’s the beauty in the details.
Each Howlin’ garment is handled individually and tenderly, throughout its entire production, from the first precise stitch to the delicate pressing and folding.
All our yarns are carefully sourced according to their quality and sustainability standards. Our beloved planet earth has a special place in our heart and we think it’s the best planet out there (as far as we know) so we want to have the lowest impact on it as possible.
Our natural yarns come from local mills, some even complete all the stages of yarn production under one roof. This includes grading, scouring and dyeing fleece before colour blending, carding, spinning, twisting and balling to produce this unique 100% pure Shetland yarn.
A quality which is often imitated but never duplicated.
MADE IN IRELAND
Over the years we have been working closely with a small Irish family run company established centuries ago.
Together with these master crafts people we produce the highest quality knitwear with local Irish yarns.
We have to admit, at first we got strange looks when we came up with our ideas but that changed over the years, now it’s simply that classic smile when they see a new Howlin’ design.
We are very happy to contribute to this unique art and craft which is not only beautiful but also important culturally to remain alive.
Producing in Ireland (and Scotland, and Belgium) not only means you have a truly unique product in your hand, it also means that the people making your goods are well paid and looked after.
MADE IN BELGIUM
Next to our Scottish and Irish knitwear we are happy to create products in our home country Belgium.
Together with several small factories in Belgium, each carefully chosen for their own speciality, we managed to make a diverse range of products which include lighter weight knitwear, jersey and towel fabric garments.
Our goal was to create durable, functional and original products which far outlives seasonal trends.
All pieces are produced in small batches and with close attention to details.
Extra special is the fact that for our jersey we don’t import fabrics but that we knit everything entirely in-house.
Therefore we can proudly say that all our Howlin’ products are truly 100% produced in Belgium.
Nationalestraat 20 Antwerpen 2000 Belgium
Kopstraatje 3 2000 Antwerp Belgium
Info
Fashion is the Extension of Imagination:
Perfectionist, objective observant, sincere and above all spontaneous, Esmeralda has built on her experiences by working with different companies, while always following a positive philosophy.
Please click on the middle crosses for more details.
Born in Strasbourg (France),…
the child of a Spanish artist mother, she started travelling and drawing at a very early age. She lived her childhood mostly between Berlin (Germany) and Conil de la Frontera (Spain) surrounded by various fabrics and paintings of her mother, who was her biggest Muse. The great contrast between both cities of her childhood also enlarged her cultural and artistic mind.
With a desire to discover more cultures,…
she embarked on an international business career in Strasbourg. However, her artistic soul was stirring and thus with no hesitation, she left to Brussels in order to make her dream come true: to become a Fashion Designer.
During those three years studying in Brussels…
she discovered the Art Nouveau, and was integrated into the fashion world. She designed successfully unique creations for the Fantasy Film Festival and for the Bouglione Circus. She also took part in catwalks, and did her work experience in an Haute Couture company in Berlin. Her most enriching experience was her first public fashion show, with her haute couture collection, inspired by Chess game. This was when she realized that being a fashion designer would always be her passion.
She returned to her roots in Barcelona…
and worked for CUSTO BARCELONA. Following her experience at Custo Barcelona, she created a fashion shoe collection for Juba Trading Portugal.
In order to improve her technical and creative skills as a designer,…
she integrated into the team at Levi Strauss Europe in Brussels. After this, she joined the pioneer team in Amsterdam to build up LEVI’S XX with amazing brands LVC (Levi’s Vintage Clothing) and LMC (Levi’s Made and Crafted).
Following her ever-present need for quality growing experience,…
she worked for BVBA 32 in Antwerp for the luxury prêt-a-porter brand, Thimister.
Finally, the moment to explore new challenges arrived…
The dream of an 8 year old girl had to become reality, so, in March 2013, she decided to launch her very own brand,SMARACK.
Since then,…
she has participated in several catwalks and designer tradeshows.
Now,her brand SMARACK and tailoring service continues to grow,…
as builds a powerful reputation in the design world. She is freelancing and consulting other major design brands.
Rue des Chartreux, 48b Kartuizersstraat 1st floor Brussels 1000 Belgium
Annette Kölling
Annette KöllingInfo
Annette graduated 2007 at the Royal Academy of fine Arts in Antwerp, Belgium.
Since then, she has worked for major fashion and design houses within Europe.
After living eleven years abroad, Annette moved back to Germany in autumn 2013.
Settled in Berlin she is expanding her ladies shoe collection internationally.
LETTESTR.4 Berlin 10437 Germany
Chauncey
ChaunceyInfo
Chauncey is Belgium brand, founded by knitwear designer Nathalie Bouhana, who worked for Hermès, Jean-Paul Gaultier and Ferragamo and photographer David Sdika. The brand is a mix of traditional elegance, with a touch of humour and surrealism. Using only the highest quality yarns, Chauncey prides itself on craftsmanship. All pieces are made of the softest natural yarns in Italy
Natacha Cadonici
Natacha CadoniciInfo
Of Italian and Russian origin, everything predisposed me to become a designer and craftsman: Russian great-grandparents breeders of Astrakhan sheep, a daddy shoemaker who worked diligently with his sewing machine and maintained joyful contact with his customers, a mother who had made-to-measure dresses at a local seamstress and an Italian aunt who had set up her own beauty and hairdressing salon in the center of Milan, a magnificent woman, sunny, stylish, smiling, full of energy.
After studying at the Free University of Brussels (Roman Philology / Letters), then in Fashion Design (Institut Saint-Luc), I decided, in 2006, to create some tops that are sorely lacking in my wardrobe: tops that are elegant but not too much, comfortable but stylish.
I am going straight away for viscose jersey because it is an ultra comfortable material, very pleasant on the skin, natural, easy to work with, easy to wash, which lasts over time.
But to give it a more stylish look than a simple T-shirt, I quickly decided to add some nice details:
– other materials such as cotton, wool in cutouts
– asymmetrical necklines that you can’t see anywhere else
– punchy graphic elements, like piping, ribbed edges, which give light to my basic colors: navy blue and black. The ribbing that I create are knitted exclusively for my brand. They are therefore not found anywhere else!
MADE IN BRUSSELS
Beautiful, joyful, luminous and lasting
One of the recognizable characteristics of my work is the use of ribbons that finish the garment in the neckline, the sleeve ends and the bottom of the tops, with peppy and bright colors: a base of mostly ecru with touches of fluorescent orange, fluorescent pink, fluorescent yellow, copper lurex etc. These ribbons are designed by me: I select, among 200 different colors from my manufacturer, the right combination of colors, the height of the lines, the best fabrics. These 100% cotton creations are produced exclusively for my brand in the north of France. You won’t find them anywhere else!
Make in a small conscientious clothing workshop in Brussels
From the start, I have all my creations made in a clothing workshop in Brussels which has excellent craftsmanship. I found Alicia a bit by chance and how lucky I was to cross her path: she works for all Belgian designers, including the cream of the crop! I am proud to give a job to this super Polish woman who set up her business on her own in Belgium and hired 4 seamstresses who were her colleagues in Poland. Over time, we have developed a very nice relationship of trust, respect and we understand each other in a single glance.
Alicia and her employees work at their own pace, without pressure and she practices fair prices for all which allow her to pay her 4 seamstresses with dignity and fairness. I really feel that she makes my designs as if they were her own: conscientiously, with love and with a smile. They all always discover my new models and my new fabrics with curiosity and impatience. They love my design and therefore work with it with pleasure, which is priceless to me.
All the advantages of preorders
- It reduces the use of the earth’s primary resources
- It allows me to have more cash, which is more comfortable for me
- It allows me to dare more to offer you less commercial and more daring models since I only invest money in a prototype and not in a complete blind production without knowing if this new creation will please you or in what sizes will I sell it
- It allows me to make the best use of certain exclusive fabrics that I only have in limited quantities: I only produce the right sizes that you pre-order; I can thus satisfy all of you; whereas when I was producing blind I had some models left in unsold sizes and some of you were frustrated that you couldn’t order it in their size since I no longer had this precious fabric
- It allows me to offer you creations that are really in line with the weather and adapt to it
- It allows my clothing workshop to produce at a much more humane pace: the seamstresses sew throughout the year instead of having to produce a production that must last 6 months in a single month
g requires a little patience. This is not a compulsive purchase but a real crush. I am also very available by email or phone to answer all your questions. I am committed to offering you sustainable, soft, joyful creations that will do you good. And you have a double pleasure: that of pre-ordering and that of receiving it a few weeks later.
Rue du Marché au charbon 62 Brussels 1000 Belgium
Info
1957
Het verhaal achter Mayerline
Op 12 mei 1957 zetten Jozef Meyer en Jeanne Vrydags hun eerste stappen in de mode met een beperkte collectie handgemaakte mantels voor de lokale markt. Toen de notaris de handelsnaam “Meyerline” per ongeluk als “Mayerline” noteerde, zag het modekoppel wel wat in de vrouwelijkere toon van deze spellingsfout. Het merk Mayerline was geboren.
1970
Voet aan wal in de modestad
Het aantal enthousiaste reacties op de eerste handgemaakte mantels was zo overweldigend dat het modekoppel besliste mantelpakjes aan de collectie toe te voegen. De steeds ruimer wordende collectie was al gauw niet meer enkel op de markt te koop maar dook op in kwalitatieve multimerkenboetieks, zoals de toen befaamde Alpina-winkels in Antwerpen. Zo kreeg Mayerline een stevige voet aan de grond in de modestad. Toen de uitbaatster van de Alpinawinkel in Antwerpen begin jaren ’70 met pensioen wou en haar zaak wilde stopzetten, zag zakenman Jozef zijn kans schoon: Mayerline veranderde in één klap van kledingmaker naar kledingmaker met eigen multmerkenwinkels.
1980
Zoals het klokje thuis tikt
In 1980 nam zoon Maurice het roer over en bouwde de export langzaam af om zich op de expansie van zijn geliefde thuismarkt te gaan concentreren. Hij breidde het bestaande assortiment uit tot een volwaardige collectie, bracht in 1986 de eerste catalogus uit en opende in 1995 de eerste Mayerline-winkel. In 1996 kreeg Mayerline bovendien een vaste stek als ‘shop-in-the-shop’ bij Galeria Inno. Mayerline werd een gevestigde waarde. Tegen 2006 telde het merk 25 eigen verkooppunten en was het aanwezig in de 15 filialen van Galeria Inno
2000
De derde generatie
Eind 2009 zette Maurice een stap opzij om plaats te maken voor de derde generatie: schoonzoon Patrik Geurts nam het roer in handen als CEO, in samenwerking met zijn vrouw Annick Meyer.
Eén jaar later trad Mayerline als één van de eerste merken in België toe tot de Fair Wear Foundation. Deze belangenorganisatie kijkt er op toe dat alle kleding waar dan ook ter wereld, wordt gemaakt onder fatsoenlijke werkomstandigheden. De Fair Wear principes worden bij Mayerline hoog in het vaandel gedragen. Alles wordt in het werk gesteld om de productieketen en de bedrijfsvoering aan te passenen en zo te streven naar betere arbeidsomstandigheden.
2013
In 2013 neemt CRG (de holding boven JBC) een meerderheidsparticipatie in Mayerline. Samen zetten we in op groei en op verruiming van het assortiment.
Met deze nieuwe Mayerline-familie opent in 2015 de eerste buitenlandse Mayerline-winkel in Luxemburg en betreden we de online marktplaats met onze webshop.
Patrik Geurts en Annick Meyer zijn een jaar later de trotse getuigen van de geboorte van het jongere Mayerline-zusje ‘Améline’ en besluiten dat het tijd is om een stap opzij te zetten en de fakkel door te geven. Mayerline is nu volledig in handen van familie Claes (CRG) die blijft investeren in het groeiverhaal en verruiming van het assortiment.
2018
Een nieuw elan
In 2018 vangt voor Mayerline een nieuw hoofdstuk aan en verhuist men naar een gloednieuw hoofdkantoor in Vilvoorde.
Er wordt ook een nieuw winkelconcept ontwikkeld met een eerste flagshipstore in Leuven.
In 2020, in volle Corona lockdown, neemt Mayerline een digitale versnelling met als Belgische primeur, een virtuele click&shop-videocatwalk om haar collecties zo inspirerend mogelijk naar de klant te brengen. Met videoshopping, een waaier aan omnichannel opties en sterk uitgebouwde persoonlijke adviesservices maakt Mayerline zich sterk voor de toekomst van de nieuwe consument.
Nu
De perfecte pasvorm
voor elk lichaam
Vandaag, in 2022, staat Mayerline al 65 jaar voor toegankelijk vakmanschap voor elke vrouw. Op maat van de unieke vrouwelijke vormen en voor ieders budget.
We blijven sleutelen aan de perfecte pasvorm met aandacht voor elk type lichaam. Steeds stijlvol en hedendaags.