Fam
FamThe LabelInfo
ABOUT
Conscious Fashion
Over the last years, the word ‘sustainable’ has become fashionable. It is being used often and in a lot of different contexts where it always seems to take on a different meaning. In many cases brands use this word as a marketing tool, in some cases this word is abused to greenwash. 100% sustainability is impossible but we do try to be conscious about our responsibilities as a label. Let us state what our approach to conscious fashion looks like to us and to our FAMily.
Everything we do has an impact, leaves a footprint. It is our goal to make this imprint as positive as is commercially possible. We reduce our carbon footprint in a number of creative ways and make sure that all the people involved with FAM are positively empowered.
How We Achieve This
Sustainable Design
Short-lived trends are not in our vocabulary. We strive to make clothing that transcends seasons and stay with you for the longest possible time. We like to think of our collection as a capsule. As our environment changes and temperatures fluctuate, we deem it important that our clothing is versatile and that certain pieces can easily transition the seasons with you.
Each year we design and produce two transseasonal capsule collections for which we choose fabrics that are suitable for summer as well as winter.
Sustainable Production
We have chosen to have all of our clothing produced in Europe to ensure a minimal amount of transportation and a working environment that is congruent with European Social law.
Ilda and Manuel are the proud owners of a small family business in Portugal and have themselves sewn our very first FAM pieces. This was the start of a very fruitful collaboration and a way to make sure that our clothing is made to last by well paid happy people. Happy people are important if we are to build a new world together.
Sustainable Fabrics And Printing
Technology and industry have made impressive advancements in the last years however we still have a long way to go to produce fabrics that are versatile, durable and ecologically innovative at the same time.
Although the possibilities are sometimes still limited, we put a lot of effort into sourcing fabrics that help us achieve both our goals in regards to conscious fashion as a company and our aesthetic goals as a fashion label.
All of our prints are designed in Belgium and printed in Europe with inks that pollute less and with a process that significantly reduces water consumption.
Transparency
It is important for us that you, our beloved FAM, are provided the tools to make decisions with integrity and enable you to consume and buy in such a way that is in line with your environmental and social ethics.
In striving for perfection, we have learned it is unattainable. Today it is strictly impossible to do everything 100% sustainably but we are encouraged to know our society and economy are slowly changing directions. We have you to thank for this and it is you and your choices as a consumer that can help us achieve a world where a well thought through approach to conscious fashion can become our collective reality.
Washing Prescriptions
Buying conscious clothing is an excellent first step in reducing our carbon footprint. The second step would be to make our clothes last longer so that we don’t have to throw them away
The Story
Before she created FAM, Vanessa Beniers was racing through life, like a lot of us, working a busy job with little creative satisfaction. Right after losing her mother and later also her job, she hit a metaphorical wall and crashed.
Loss is destructive but destruction always means opportunity, so Vanessa started digging for things that could give her life a renewed sense of meaning. She promised herself to never put another dream in a box, to unapologetically stand for what she believes in and to let love and passion guide her way. Turning her setbacks into wins ultimately guided her back to her childhood passion, her love for fine clothes.
Friendship And Collaboration
Life has a funny way of bringing the right people together at exactly the right moment. Around the same time Vanessa decided to enroll herself in several courses on patternmaking, fabrics and business she met Clarisse Rocha.
Clarisse was making a sustainable impact with her organic farming business in Portugal until the economic crisis hit. She felt forced to leave her home country and family to become a cleaner in Belgium and found a job working for Vanessa. As they both shared their stories about life and loss, they also shared their dreams and found common passions. A deep friendship was born and so was the drive to share their love for fashion and sustainability.
A few years later this friendship has grown into a strong collaboration. Clarisse was able to move back to Portugal and now manages FAM’s entire production process.
Meet The FAMily
We are a fashion brand but first and foremost, we are people. People who laugh and cry and crave connection. People who love hard and believe in the magic of community.
We are a fashion brand but first and foremost, we are human. We are more than cold measurements of size and weight, of revenue and efficiency. We want to put our humanity front and center in all of our endeavours. We don’t build a community around our brand, we build our brand around our community. People are the driving force and people are the reason we center our values around sustainability and inclusiveness. It is our connection with one another that makes our work worthwhile. When we feel we are all working towards a common goal we feel united and empowered. When we see that we share the same values, hopes and dreams, we start to consider ourselves a FAMily.
This is us, the FAMily.
Get to know us.
Vanessa
Designer & Founder
My favorite song: La Foule – Edith Piaff
Most loved FAM item: Our Mona dress, for its endless versatility.
A talent I am proud of: My creativity, being grateful in every situation and my ability to forge deep bonds with people.
On being a FAMme: It’s all about authenticity for me and embodying the duality of my sensitive sides and my badass edges.
FAMbitions: Make our brand grow by building it with the right people; our FAMily. Bringing about a change in our mindsets when it comes to dressing sustainably and making FAM an established value in this market.
Clarisse
Head Of Production & Quality Manager
My favorite song: Here Comes the Sun – The Beatles
Most loved FAM item: Our Hanna Jumpsuit
A talent I am proud of: Connecting the creative aspects of the brand with the technical. My ability to easily connect with other people and making them smile in stressful situations. I love taking care of people and am also considered the mom of the family.
FAMbitions: To see FAM grow into an internationally successful brand.
Anaïs
Creative Community Manager
My favorite song: Lazy Nina – Greg Phillinganes
Most loved FAM item: Ash & Lee in Dark Clay Tencel
A talent I am proud of: My creative side – exploring & expressing new ideas.
FAMbitions: Spreading our message with creative content that reflects our FAM values. To not be afraid of being a little silly or breaking boundaries in order to reach our goal of a sustainable and ethical future.
Ilda & Manuel
When researching how we would tackle the production of our garments, one of our fabric suppliers gave us an address. We didn’t have a phone number to make an appointment so we just drove there and were immediately welcomed as family.
Everything just clicked and after discussing some things over a nice dinner that Ilda and Manuel had prepared for us we decided that these were the people who would handle our production. Soon after that Ilda made our very first FAM piece because she deeply believed this was the start of an amazing adventure together. She couldn’t have been more right.
Ilda and Manuel are now irreplaceable members of our FAMily. Our connection is deep and the amount of care and perfection they put into the production is uncomparable. We could not do this without them.
Katrien
Print Designer
My favorite song: Roam – The B52’s
A talent I am proud of: My sense of color, my capacity to capture ambiance and feeling with my drawings.
On being a FAMme: Sharing values and visions with a community of likeminded people is what’s important to me.
FAMbitions: To make women feel joyful and unique in their FAM outfits.
Celine
Wordsmith & Visual Content Creator
My favorite song: Millionaire (ft. Andre 3000) – Kelis
Most loved FAM item: All of our Kate trousers, they are incredibly flattering.
A talent I am proud of: Living and thinking outside of the box.
On being a FAMme: Embracing the full scope of what I am, trusting my intuition and not waiting for anyone’s approval to stray off the beaten path is what makes me feel complete.
FAMbitions: To be a drop in the ocean of people who are working towards a sustainable and inclusive future. That our mindful way of doing business will one day outweigh the impacts of fast fashion.
Sophie
Producer Prototypes
My favorite song: Boys will be boys – Dua Lipa
A talent I am proud of: My ability to turn a 2D design into a 3D garment and the sewing skills I need to accomplish that.
Most loved FAM item: I absolutely love the Elise jumpsuit.
FAMbitions:I want to keep improving communication between the design team and production team to produce high-quality garments.
Christel
Marketing Coach
You
The FAMme We Design For
You’re the star of our FAMily because your choices as a consumer are driving the real change. You are making our dreams possible and for that we love you, we thank you, we see you. Keep shining, keep doing you.
Ooievaarsnest 16 Gentbrugge 9050 Belgium
Valentine Avoh
Valentine AvohInfo
About
BETWEEN PASSION AND CRAFTSMANSHIP
THE DESIGNER
Valentine Avoh
Located in the heart of Brussels, the Atelier Valentine Avoh offers light, refined and playful wedding dresses in a Haute Couture spirit, combining surprising details and timeless cuts.
Graduated in fashion design from the London College of Fashion, the Belgian designer worked for more than 10 years for prestigious international houses such as Alexander McQueen, Alexis Mabille and San Andrès Milano.
While completing her first wedding dress in 2009, Valentine fell in love with the handcrafted process. Five years later, she launched her own brand and then opened her atelier in Brussels in 2017, where she creates each piece in the manner of the greatest names in Couture.
Inspirations
From Rita Hayworth’s undeniable glamour to the mysterious sensuality of Marlène Dietrich, Valentine’s universe is a mix of cinematographic and musical references. The songs of Billie Holiday and Ella Fitzgerald exude their charm in her creations.
From the first sketch to the finished product passing by the paper pattern, each pieces is made by hand in my Brussels workshop. The perfect equation to give you that feeling of intimate luxury and discreet elegance that only bespoke craftsmanship can provide.
In my constant quest for quality, I sources fabrics exclusively in Europe; in Italy, in France and of course in Belgium, from the same suppliers as those of the Haute Couture houses. I also develops some of my own unique embroideries in partnership with my suppliers in order to offer you truly unique pieces who embody the characteristic of the Atelier’s dna.
75 BOULEVARD SAINT-MICHEL BRUXELLES 1040
Ataman
AtamanInfo
Mustafa Ataman graduated from Francisco Ferrer School of Fashion with Honors and received the MAD Lookbook Prize 2018. Ataman started his career as a designer in Paris for Delphine Murat and then worked at Atelier David Szeto. Later on he moved to Istanbul to work alongside the stylist company Hakaan.
In 2018 Ataman went back to Belgium where he developed his own brand and collections. He participated in many fashion events such as MAD Sales, Maison des Modes in Roubaix, Balthasar in Sablon and different pop-up stores in central Brussels.
The first Ataman permanent store opened in Brussels in 2022. It is settled in in the historical neighborhood of Marolles in a small brick house, close to Place du Jeu de Balle.
Rue des Renards, 5 Brussels 1000 Belgium
Info
caroline biss offers the modern, self-confident woman elegant and classy women’s fashions with glamorous style.
perfectly fitting ready-to-wear collections that combine stylish simplicity, subtle colours and new materials – resulting in a contemporary yet timeless collection.
comfortable designs for every day of the week, weekend sporting outfits with just that little bit more, fashion dresses for a night out and sparkling party wear.
Kouterbaan 44 Lebbeke 9280 Belgium
Sarah Josis
Sarah JosisInfo
Sarah Josis studied fashion design and journalism in Brussels, her home town. After a post-master’s degree at S Mode in Paris, the young designer started working for major fashion houses such as Burberry and Joseph. It was only natural that she wanted to start her own business in Brussels.
In a desire to keep a line in phase with her time and her creative desire, the designer has developed a line for weddings, minimal and timeless.
WOMEN OF CHARACTERHer latest collection is anchored in an era where the modern woman combines strength and softness. From an early age, Sarah Josis has always been surrounded by women of character who have inspired her creative evolution. Seeing her grandmother elegantly wear a jacket with a clean cut, masculine and almost committed to her time, was the reason for this collection launched from its centerpiece, the masculine-feminine jacket proposed for a resolutely modern marriage.
In a society where the impression of being against the current, the designer wanted to carry more than just a collection but a movement of words, an ode to union where each piece carries the wish to defend a sustainable future and where we are one with the ecological and ethical values in which the designer believes. Marriage becomes a strong symbol where the garment takes on a minimalist look with clean but straightforward lines. Each fabric, whose material is designed to be combined with a certain colourful future, allows us to project ourselves towards more than just a single event.
Kristof Buntinx
Kristof BuntinxInfo
Brussels designer Kristof Buntinx has already created a furore with his God Save the Queens shirts and gained international fame with a boxer short collection with which he targeted Russian anti-gay laws.
Protest and irony are therefore no strangers to Buntinx, but he also dresses Belgian celebrities in little bespoke gems just as much as he has children photographed as superstars. The exiled Sint-Truiden native has been working under his own label for more than a decade. An official introduction is called for!
Kristof Buntinx was born on 10 September 1975 in the Limburg town of Sint-Truiden. He quickly showed an interest in fashion and design and proceeded to draw from a model and attended sewing and pattern design classes. Buntinx completed internships with several major fashion labels such as Levis jeans and the Amsterdam fashion duo Viktor & Rolf.
His own image language
After his initial designs for the Cinderella Shop in Antwerp he sank his teeth into (and left his fingerprints on) a series of coffee mugs for Godiva. Soon Buntinx would tackle hats, a trick he was able to repeat in 2012 for Royal Ascot.
Shortly thereafter, the Pain clothing line followed, with its own photo series in collaboration with Stijn Vanorbeek. Still inspired by the world of image creation, Buntinx worked with filmmaker Ilke De Vries, this time to explore moving images. The film Vision was the result, in which the designer searched his own conscience by referring to a personal crisis.
Artist’s blood
Between 2008 and 2010 Buntinx focused on hats and a full line of accessories.
Triggered by his own life and personal developments, language associations and puns took up an increasingly important place in his work. Like any true-blue artist, Buntinx also creates from an inner drive. “I have always been crazy about fashion, but designing also proved to be beneficial for my mental health. It is my “therapy with a capital T,” the designer states.
Once Buntinx found his way, an increasing number of opportunities came up: in 2011 the Toga 125 Fashion Awards and a fashion show in which his design Ceci n’est pas un Advocaat shone. That same year Modo Brussels, the MIAT in Ghent and Hong Kong Design week also followed. A prominent fashion watcher from the UK even called Buntinx the most eccentric fashion designer of the Modo Brussels event.
The future is now!
Loved by the international fashion blog scene, Kristof Buntinx does not shun controversy. For example, he came up with a series of socially committed designs such as his answer to the Antwerp rainbow controversy, the God Save the Queens T-shirt’, his Russian boxer shorts, which even reached the American media and the crown jewels for King Philip.
During the last festive period Buntinx surprised friend and foe with a range of crisis jewellery, which questions material luxury. The Christmas dresses designed by Buntinx for Dana Winners’ Christmas tour and for Marlène de Wouters, the presenter at the Queen Elisabeth competition earlier in 2013, were, on the other hand, downright luxurious.
Kristof Buntinx certainly aims to let his designs speak for themselves in 2015.
Stay tuned!
Marius Janusauskas
Marius JanusauskasInfo
Founded in 2014 by designer Marius Janusauskas, a graduate of the prestigious Royal Academy of Fine Arts in Antwerp who has been recognized on various international talents’ platforms for his fem-eye and intellectual take on occasional-wear.
Collections often reference art, literature, and menswear and are perfectly fit a female’s form.
Balance of contemporary shapes and luxurious and innovative textiles are the key elements of the label’s identity.
The woman of Marius Janusauskas is modern and elegant. She is seen and admired for her personal choices. She is every woman with a joie de vivre, who cares to dress for a special occasion.
Bernard Depoorter
Bernard DepoorterInfo
Luxury Couture – Prestigious Ready-to-wear . A Style in honor of “Women.” a world of mystery, where austerity and fragility intertwine. A mystical, ghostly, monastic atmosphere. In secret castles of many years, in the reflection of the mirrors and the strangest yet tender memory of Empress Sissi. This is the sphere in which evolves Bernard Depoorter. His creations give back to the woman of today her elegance and purity. He draws silhouettes that emphasize small waists and long legs enhanced with endless stilettos.
Rue du Béguinage 39 Wavre 1300 Belgium
Info
Erratum Fashion
The Belgian brand Erratum Fashion offers the urban woman in search of elsewhere a colorful and elegant wardrobe, entirely made in Belgium. At the heart of this approach: prints and fabrics often associated with Africa such as wax, indigo or bazin.
Inspired by Africa and made in Belgium, the Erratum brand is part of the trend of brands that claim their mixed Belgian identity.
Erratum ? Taken from Latin and meaning “the correction of past mistakes”, this name was imposed because the brand intends to propose a new reading of our relationship with Africa and by this means, fight against clichés.
Jean-Paul Lespagnard
Jean-Paul Lespagnard