Howlin’
Howlin’Info
ABOUT
We are an Antwerp based knitwear brand.
Since 1981 we have been producing quality knitwear in Scotland and in 2009 we launched our new label Howlin’ (scottish slang for smelly). The way of manufacturing remains traditional but Howlin’ offers more room for fantasy in shape and pattern.
At Howlin’ we strive for timeless, playful products that are made with care. So whether it is a scarf or a shaggy waistcoat; all our products are individually manufactured and hand finished by traditionally skilled craftsmen in either Scotland, Ireland or Belgium using the highest quality yarns possible.
Small is beautiful.
MADE IN SCOTLAND
Scotland has a long history of producing the best knitwear in the world and we are happy to be involved in it for over 30 years.
Since the start of Howlin’ our goal was to bring a fresh somewhat twisted approach to Scottish knitwear while respecting its rich heritage. Keeping the best of the old techniques and mix it with new technology, patterns, colors and ideas.
In an ever faster and more automated economy we are happy to slow things down and have our focus on well made products. It’s a niche, we know, but we like niche products, a lot. Just like a small record label doing hand stamped 7 inches with personal liner notes. It’s the beauty in the details.
Each Howlin’ garment is handled individually and tenderly, throughout its entire production, from the first precise stitch to the delicate pressing and folding.
All our yarns are carefully sourced according to their quality and sustainability standards. Our beloved planet earth has a special place in our heart and we think it’s the best planet out there (as far as we know) so we want to have the lowest impact on it as possible.
Our natural yarns come from local mills, some even complete all the stages of yarn production under one roof. This includes grading, scouring and dyeing fleece before colour blending, carding, spinning, twisting and balling to produce this unique 100% pure Shetland yarn.
A quality which is often imitated but never duplicated.
MADE IN IRELAND
Over the years we have been working closely with a small Irish family run company established centuries ago.
Together with these master crafts people we produce the highest quality knitwear with local Irish yarns.
We have to admit, at first we got strange looks when we came up with our ideas but that changed over the years, now it’s simply that classic smile when they see a new Howlin’ design.
We are very happy to contribute to this unique art and craft which is not only beautiful but also important culturally to remain alive.
Producing in Ireland (and Scotland, and Belgium) not only means you have a truly unique product in your hand, it also means that the people making your goods are well paid and looked after.
MADE IN BELGIUM
Next to our Scottish and Irish knitwear we are happy to create products in our home country Belgium.
Together with several small factories in Belgium, each carefully chosen for their own speciality, we managed to make a diverse range of products which include lighter weight knitwear, jersey and towel fabric garments.
Our goal was to create durable, functional and original products which far outlives seasonal trends.
All pieces are produced in small batches and with close attention to details.
Extra special is the fact that for our jersey we don’t import fabrics but that we knit everything entirely in-house.
Therefore we can proudly say that all our Howlin’ products are truly 100% produced in Belgium.
Nationalestraat 20 Antwerpen 2000 Belgium
Kopstraatje 3 2000 Antwerp Belgium
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A STORY OF KNIT AND FAMILY
It all started in 2000 when Alain and Caroline Eaton decided, after 15 years as agents for several ready-to-wear brands, to launch their own label on the Belgian market. The very first collection consisted of 10 jumpers in a wide range of colours. Fancy knitwear is Jeff’s DNA. Loyal to their agents, the buyers took a chance and from the first season onwards, Jeff was found in 50 multi-brand shops in Belgium, the gamble paid off.
From season to season, the couple continued to develop pretty knits and then, little by little, the collection expanded to include floral prints, linen and T-shirts. Jeff is a feminine and casual collection, trendy without being too sharp, which dresses all women. The brand is now distributed in more than 100 shops in Belgium and from 2008 onwards it started to export to Europe and the world. In 2013 Victoria Eaton joined her parents and brought a young and creative touch to the collection. The brand continues to evolve to keep up with the times. More and more present internationally, in 2018 the online shop is launched and the flagship store relocated to the centre of Brussels at the Sablon.
25 Rue Joseph Stevens, Sablon, Brussels 1000 Belgium
Atelier Minimalist
Atelier MinimalistInfo
Who we are
Atelier Minimalist is a Belgian fashion label with a contemporary and elegant design. We offer timeless clothing, produced locally and ethically in small quantities.
The first collection was launched in September 2019 using minimal geometry as its most important style element.
Dorsa Mohadjerin, the founder and designer, finds inspiration in modern art, architecture and nature. She combines subtle geometries with confident fits to create a timeless, elegant and unique look.
Each piece is designed and made consciously in Belgium. We work with our tailors to ensure that your clothing is created with ethics and environmentalism in mind. The same goes for the fabrics: all thoughtfully chosen or repurposed, providing you with the best quality. The sophisticated craftsmanship is clearly visible.
Atelier Minimalist firmly believes in the ‘slow design approach’. Therefore, the label focuses on timeless collections that blend into each other. New variations of existing pieces are re-invented in different colours, fabrics or proportions and added to the collection.
We hope to inspire people to support local & sustainable production and invest in timeless fashion.
Bio
Founder Dorsa Mohadjerin comes from a family with Persian roots and artistic talents. Experimentation is in her blood, and from a young age, she used her materials as tools for investigating the creative process.
With an appreciation for art and design, as well as a professional consulting career, she began to translate this love for exploration into her work with wearable arts – fashion and textile – at the Academy of Fine Arts in Antwerp. Dorsa created Atelier Minimalist to blend her love of conscious tailoring with modern silhouettes.
Kerkplein 4 Edegem 2650 Belgium
Bellerose
BelleroseInfo
OUR PASSION FOR REINTERPRETED AUTHENTICITY
COLLECTIONS
Designing garments without compromise allows us to focus on genuine products and authentic values. Our collections are based on true stories, delivering a specific point of view, which has become our signature. We control our product and our brand, while knowing that God is in the details. The Bellerose woman juggles between a military-inspired parka, that conceals a night gown and a pair of army trousers worn with leather brogues. Her children are granted the permission to be everything, all at once. Reflecting their age group, they enjoy their activities without worrying about the state of their t-shirt after a fight on the grass. With references to the army and workwear, the Bellerose man revisits the “old school” to suit an allure at that is at the same time casual and unique.
STORES
Creating a store is like building a new home. We want the space to be comfortable and functional, as well as reflecting our own tastes and aesthetics. Each store is individual, even though there are features they all share creating this particular Bellerose experience. Authenticity is core to all 16 flagship Bellerose stores and its 600 multi brand customers across Europe, Japan and the United States. Merging architectural genius with respect and preservation of the space: the stores are designed with wood, ambient sound, olfactory, cosy, raw and wide spaces. It is something rough and rock ‘n roll, real and sought out.
3 Rijshout Groot-Bijgaarden 1702 Belgium
Eva Velazquez
Eva VelazquezInfo
Combining her love of beautiful materials with her passion for antique clothing, eva velazquez offers a timeless wardrobe away from ephemeral trends to reconnect with essential forms and especially the roots of the past.
Using utilitarian clothing as a starting point -from dungarees and uniforms to loungewear- she makes minimal and striking pieces feminine, ensuring every detail has a reason to exist. Willing to tell a story through her line, she reincarnates garments to make them personal and intimate. Fully designed and manufactured in Belgium, the collection uses only the finest materials, as well as upcycled and antique fabrics, subtly mixing ancient styles with new shapes. The aesthetics of European military uniforms, traditional workwear and popular clothes are ongoing sources of inspiration for the designer, motivated by her longing for truth and ethics.
Is therefore the opposite of a disposable and perishable brand, favoring technical effort instead of sloppy work. Eva velazquez also decided to preserve and revitalize the beauty of antique pieces, underlining a quality that stands the test of time.
Ancien Atelier is the most exclusive part of the brand, focusing on pieces searched within various European countries. Peasant shirts, cotton dresses, Victorian blouses, overalls, military costumes and precious lace are cleaned and reshaped to maintain their integrity. Each item is chosen for its uniqueness, the quality of its fabric and artisan finishings.
Also offering handpicked accessories, Ancien Atelier adds extra soul to styles crossing generations, the result of a constant search around antique clothing.
56 Rue Franz Merjay Brussels 1050 Belgium
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About Comme ça
Ladies, you certainly recognize this: the magical feeling of your new dress. The ultra-soft fabric, perfect fit and radiant colours. But after a few washes, that dress often loses its shine. Not so with the comme ça collections! This colorful fashion for mothers and daughters excels in top quality and affordability and is also purely Belgian.
Stylish fashion
Comme ça designs 2 new collections for women every year. From casual tops and trousers for your leisure time to classy outfits for work, Comme ça has it all. In between, we also perfectly adapt our collections to current trends and let it surprise you by adding her own style: feminine silhouettes, stylish prints and beautiful colours.
For real women
Clothing for real women is pre-eminently the common thread through the fashion label. In our team we have ladies with different sizes and styles. Every new collection starts from there. Comme ça makes clothes from size 34 to 50 that take feminine shapes into account. Our trousers, dresses and blouses accentuate your strengths and hide the minor flaws that you see, so that a woman shines at any age. The delivery of the test collection is therefore a great and exciting moment. Our team fits and tests all new pieces to ensure fashion that fits every body.
Affordable top quality
Dress up, not down, but at a fair price. Comme ça creates affordable fashion for you. We only select strong and durable fabrics and swear by a perfect finish. Surprising look thanks to the easily combinable top and bottom pieces. We therefore offer original and striking eye-catchers that are produced in limited numbers. Enthusiasm and passion float above each piece and we are happy to pass that feeling on to you.
KASTELEINSSTRAAT 11B KRUIBEKE 9150 Belgium
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Aymara is the result of the love story between a Belgian engineer, Sven Van Gucht, who met Yannina Esquivias, a young Peruvian travel agent, during a sabbatical year and fell in love. Yannina and Sven quit their jobs and started a knitting factory in Peru together with Yannina’s family. In 2007, the knitwear label Aymara was born. The name Aymara refers to a native ethnic group in the Andes of South America.
Concept
The magic of Aymara lies in the combination of Belgian design and Peru’s extraordinary fibers and textile craftmenship. Aymara’s knitwear is produced in our own knitting factory in Arequipa, in the south of Peru, managed by Yannina’s family. Thank’s to our strong relationship with them and their unconditional commitment, this incredible intercontinental project could be achieved. We believe that in today’s world of fast fashion and mass consumption, people are looking for authentic products with a soul. When buying Aymara, you are sure to get longlasting, sustainable products with an extraordinary story.
Design
Excellent natural fibers play a key role and are the starting point of each Aymara design. This is why Aymara chooses to offer pure styles available in a wide colour palette of bright and soft colours. Our designers take into account the fashion trends but at the same time, we make sure that each Aymara product is timeless and longlasting. A lot of attention has been paid for the perfect fitting form and discrete refined details. The kids collection, designed by Yannina has a playful character whereas the women’s collection, designed by Saskia Van Herzeele is very feminine.
Fiber
Peru manufactures some of the world’s finest quality fibers. For our summer collections, Aymara uses Peruvian pima cotton which is considered to be one of the softest and finest cottons in existence. In winter, garments made of precious alpaca blends are always an important part of our collection. Alpaca is a cousin of the llama and is prized for it’s thermal properties, silkiness and durability. Alpaca is a fiber which does not come at the expense of the environment. In today’s world, dominated by artificial materials, alpaca is the natural option. Alpacas graze at elevations of 3500 to 5000 meters in the Peruvian Andes. This precious fibre is used by top designers world wide. Aymara only uses the finest alpaca fibers, called baby alpaca. In our winter collections we also offer garments made of fine merino wool from Argentina.
Production
Aymara’s knitting plant is fully integrated and employs about 60 persons on the pay roll. This assures us to be in complete control of the production process and the quality of the garments. Although the knitting process itself has been industrialized, the production process is labour intensive and still requires a lot of manual operations. A lot of attention is been paid to the linking and finishing processes. Aymara garments are fully fashioned ; this means that the cutting and overlocking process is avoided as much as possible. By doing so, Aymara’s customers are getting a high quality product with one of the finest linking and finishing standards on the market. Turn your Aymara garment inside out and you will see what we mean !
Although most of the collection is produced on industrial knitting machines, each winter season Aymara offers a small theme of hand knit accessories. This enables women to generate an income by hand knitting at their home while taking care of their children. For a lot of these women it would be impossible to work inside a company because of their family situation and the lack of childcare. You can recognize these products by the “Aymara hand knit” hang tag. We are currently investigating how this could be integrated into a wider social project.
Head office & International Sales Aymara bvba Bornem 2880 Belgium
Showroom Aymara Antwerp Kielsevest 70 Antwerpen 2018 Belgium
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Since the appointment of Glenn Martens as Creative Director of Y/Project in 2013, the Paris based label has combined conceptual and inventive detailing with playful proportions and a witty take on historical references.
At the core of Y/Project, Martens has since established an emphasis on individuality and independence. Fusing the energy of the street with thought-provoking silhouettes, his unique take on interpreting masculinity and femininity blends eccentric references with unisex looks that transcend versatility.
In June 2017, Y/Project won the esteemed ANDAM Grand Prize, one of the most respected recognitions in fashion worldwide. And in September 2017, Glenn Martens was selected as one of the Business of Fashion’s 500 people shaping fashion globally today.
Martens’ contemporary expression has created a fascinating narrative for the brand, leading to an impressive period of growth earning both critical acclaim and commercial success. Y/Project has solidified its position within the luxury market with over 150 stockists.
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COUTURE
In elk van haar creaties streeft de ontwerpster naar tijdloze soberheid met een elegante toets. De melancholische sfeer rond de vorige eeuwwisseling en de modernistische architectuur- en kunstbeweging uit de jaren ’20 en ’30 vormen haar voornaamste inspiratiebronnen.
HOE GAAT HET TE WERK?
Eerst wordt een persoonlijk ontwerp volledig op maat in baalkatoen uitgewerkt, nadien volgen enkele doorpassen in de gekozen stof met telkens kleine meetcorrecties. Zo groeit het kledingstuk naar haar definitieve vorm als een ‘tweede huid’ rondom het lichaam…
MAATPAK
filrouge staat voor unieke maatpakken voor de vrouw die een persoonlijke en professionele uitstraling belangrijk vindt.
Telkens elegant, tijdloos en toch hedendaags is het broekpak of tailleur voor de vrouw een veelzijdig en waardevol basisstuk, ideaal voor elke leeftijd, stijl en gelegenheid. Dankzij vele combinatiemogelijkheden met bloezen, truitjes en accessoires creëert uzelf uw eigen look. Ook gilets en hemdbloezen maken deel uit van de kledinglijn.
Vijf redenen waarom u voor een maatpak van filrouge zou kiezen: persoonlijke service, een perfecte pasvorm, ruime keuze in modellen en tijdloze kwaliteitsstoffen, afwerking door een gespecialiseerd Duits atelier én een levenslange ‘service na verkoop’ zijn de garanties voor járenlang draagplezier.
De permanente collectie kan u geheel vrijblijvend bekijken via afspraak of tijdens presentaties op maat. Indien gewenst, komt filrouge ook graag bij u thuis of op kantoor om het maatpak concept aan u voor te stellen.
Palmanshoevestraat 48 Wilrijk 2610 Belgium