Joanne Vanden Avenne
Joanne Vanden Avenne
Info
After graduating from L’Institut Supérieur des Arts Appliqués in Paris in 2008, Joanne Vanden Avenne quickly realized she wanted to launch her own clothing line. The Belgian designer, who presented her first collection at Tranoï in March 2010, has an innate sense of beauty, style and balance. Judging there was no need to work for another fashion house, she trusted her gut feeling and rose up to the challenge. Her collections seem instinctive and direct, addressing women who juggle the demands of daily life without renouncing their femininity.
Resolutely contemporary and chic, Joanne Vanden Avenne’s clothes are tactile, refined and elegant. Combining structure with fluidity, her taste focuses on simple cuts and pure shapes, making her garments stylish and timeless. Not overtly preoccupied with trends, Vanden Avenne manages to integrate diverse influences within her work, from Japanese origami to American architecture. If her mathematical eye pushes towards geometrical effects and precise volumes, she also favors asymmetry and loose draping, which she uses on a regular basis. Looking for fresh contrasts and innovative finishes, she crafts desirable separates, appealing to an ageless woman who understands her values.
Despite being clearly urban, the designer’s collections often reference nature and its peaceful spirit. Aggression is absent from Vanden Avenne’s world. A quiet confidence defines the woman who wears her clothes. Green pastures, clear skies and open horizons are part of the designer’s vocabulary, bringing a vital energy to her brand. Her dynamic lines are coupled with a sensual and delicate approach. Her clothes can be dreamy, too, but they’re always substantial. Designed and produced in Belgium, they are carried by reputable, high-end stores, whether they be Belgian or international.
Wolvenstraat 21 Kortrijk 8500 Belgium
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UNRUN is a high-end sustainable activewear brand, founded and designed by Olympic Champions with an eye for detail and an impeccable fit. As hands-on experts, we have an unrivalled knowledge of how sportswear must feel, move, breathe, and look. Additionally, all pieces are tested and approved by a group of elite female athletes, making them a true testament to craftsmanship.
From a sweat at the gym to the drill of daily life, we’re on a continuous quest to create the most versatile garments, withstanding every workout
Avenue Reine Marie Henriette 101 Brussels 1190 Belgium
Info
all Joseffa products are made from re-used or recycled material.
A minimum of 95% of all used materials have a circular origin.
Av des Combattants 146 Bousval 1470
Mia Zia
Mia ZiaInfo
To understand a woman, you have to read between the lines. To wear Mia Zia, we must live between the lines.”
Mia Zia is revealed to you, colorful, since 1997. The proof, a renowned signature; for almost two decades. Look between the lines but do not pass through the mesh, the range of accessories broaden and details are accentuated. Between decisions and creations, each role is executed to transmit our identity. – A combination of infinite colors unified quality and priceless uniqueness. Small hands of local workshops in Morocco, Turkey, India but also in Nepal shape the journey of silk, cashmere, linen and cotton voile in others. The scarves collections, scarves and socks that have propelled the fame of the label are complemented each season by a range of ready-to-wear women
Between the Lines The mark is similar to all those women with many facets. It is an invitation to escape from his horizon, to discover oneself more, we and elsewhere. Mia Zia is a reflection of this woman sometimes urban, sometimes globetrotter, which thrives and grows, over his experiences.
Mia Zia is certainly you !
Maliestraat 90 Elsene 1050 Belgium
Sarah Josis
Sarah JosisInfo
Sarah Josis studied fashion design and journalism in Brussels, her home town. After a post-master’s degree at S Mode in Paris, the young designer started working for major fashion houses such as Burberry and Joseph. It was only natural that she wanted to start her own business in Brussels.
In a desire to keep a line in phase with her time and her creative desire, the designer has developed a line for weddings, minimal and timeless.
WOMEN OF CHARACTERHer latest collection is anchored in an era where the modern woman combines strength and softness. From an early age, Sarah Josis has always been surrounded by women of character who have inspired her creative evolution. Seeing her grandmother elegantly wear a jacket with a clean cut, masculine and almost committed to her time, was the reason for this collection launched from its centerpiece, the masculine-feminine jacket proposed for a resolutely modern marriage.
In a society where the impression of being against the current, the designer wanted to carry more than just a collection but a movement of words, an ode to union where each piece carries the wish to defend a sustainable future and where we are one with the ecological and ethical values in which the designer believes. Marriage becomes a strong symbol where the garment takes on a minimalist look with clean but straightforward lines. Each fabric, whose material is designed to be combined with a certain colourful future, allows us to project ourselves towards more than just a single event.
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1957
Het verhaal achter Mayerline
Op 12 mei 1957 zetten Jozef Meyer en Jeanne Vrydags hun eerste stappen in de mode met een beperkte collectie handgemaakte mantels voor de lokale markt. Toen de notaris de handelsnaam “Meyerline” per ongeluk als “Mayerline” noteerde, zag het modekoppel wel wat in de vrouwelijkere toon van deze spellingsfout. Het merk Mayerline was geboren.
1970
Voet aan wal in de modestad
Het aantal enthousiaste reacties op de eerste handgemaakte mantels was zo overweldigend dat het modekoppel besliste mantelpakjes aan de collectie toe te voegen. De steeds ruimer wordende collectie was al gauw niet meer enkel op de markt te koop maar dook op in kwalitatieve multimerkenboetieks, zoals de toen befaamde Alpina-winkels in Antwerpen. Zo kreeg Mayerline een stevige voet aan de grond in de modestad. Toen de uitbaatster van de Alpinawinkel in Antwerpen begin jaren ’70 met pensioen wou en haar zaak wilde stopzetten, zag zakenman Jozef zijn kans schoon: Mayerline veranderde in één klap van kledingmaker naar kledingmaker met eigen multmerkenwinkels.
1980
Zoals het klokje thuis tikt
In 1980 nam zoon Maurice het roer over en bouwde de export langzaam af om zich op de expansie van zijn geliefde thuismarkt te gaan concentreren. Hij breidde het bestaande assortiment uit tot een volwaardige collectie, bracht in 1986 de eerste catalogus uit en opende in 1995 de eerste Mayerline-winkel. In 1996 kreeg Mayerline bovendien een vaste stek als ‘shop-in-the-shop’ bij Galeria Inno. Mayerline werd een gevestigde waarde. Tegen 2006 telde het merk 25 eigen verkooppunten en was het aanwezig in de 15 filialen van Galeria Inno
2000
De derde generatie
Eind 2009 zette Maurice een stap opzij om plaats te maken voor de derde generatie: schoonzoon Patrik Geurts nam het roer in handen als CEO, in samenwerking met zijn vrouw Annick Meyer.
Eén jaar later trad Mayerline als één van de eerste merken in België toe tot de Fair Wear Foundation. Deze belangenorganisatie kijkt er op toe dat alle kleding waar dan ook ter wereld, wordt gemaakt onder fatsoenlijke werkomstandigheden. De Fair Wear principes worden bij Mayerline hoog in het vaandel gedragen. Alles wordt in het werk gesteld om de productieketen en de bedrijfsvoering aan te passenen en zo te streven naar betere arbeidsomstandigheden.
2013
In 2013 neemt CRG (de holding boven JBC) een meerderheidsparticipatie in Mayerline. Samen zetten we in op groei en op verruiming van het assortiment.
Met deze nieuwe Mayerline-familie opent in 2015 de eerste buitenlandse Mayerline-winkel in Luxemburg en betreden we de online marktplaats met onze webshop.
Patrik Geurts en Annick Meyer zijn een jaar later de trotse getuigen van de geboorte van het jongere Mayerline-zusje ‘Améline’ en besluiten dat het tijd is om een stap opzij te zetten en de fakkel door te geven. Mayerline is nu volledig in handen van familie Claes (CRG) die blijft investeren in het groeiverhaal en verruiming van het assortiment.
2018
Een nieuw elan
In 2018 vangt voor Mayerline een nieuw hoofdstuk aan en verhuist men naar een gloednieuw hoofdkantoor in Vilvoorde.
Er wordt ook een nieuw winkelconcept ontwikkeld met een eerste flagshipstore in Leuven.
In 2020, in volle Corona lockdown, neemt Mayerline een digitale versnelling met als Belgische primeur, een virtuele click&shop-videocatwalk om haar collecties zo inspirerend mogelijk naar de klant te brengen. Met videoshopping, een waaier aan omnichannel opties en sterk uitgebouwde persoonlijke adviesservices maakt Mayerline zich sterk voor de toekomst van de nieuwe consument.
Nu
De perfecte pasvorm
voor elk lichaam
Vandaag, in 2022, staat Mayerline al 65 jaar voor toegankelijk vakmanschap voor elke vrouw. Op maat van de unieke vrouwelijke vormen en voor ieders budget.
We blijven sleutelen aan de perfecte pasvorm met aandacht voor elk type lichaam. Steeds stijlvol en hedendaags.
Souâd Feriani
Souâd FerianiInfo
Souâd Feriani was born in Genk, Belgium on 30 June 1970. As a child, she fell in love with the shirts in her father’s wardrobe and never got over this love for men’s shirts.
Studying at the fashion department of the Royal Academy for Fine Arts in Antwerp was an eye-opening experience.
She met her soul mates who encouraged and stimulated her to expand her horizons. She graduated in June 1994.
For a number of years she was Head Designer for various well-known Belgian fashion houses.
On 1 December 2014 her shirt collection was officially launched and hit the shops.
Her signature shirts are very comfortable and made of the finest elastic shirt materials.
You can wear them both for work or on special occasions, with the accessories making the difference.
These shirts and shirt dresses are timeless.
On August 2, 2018 the first store “Souâd Feriani – The Boutique” opened in Hasselt, Belgium.
The collection is now even larger but still with the same focus.
The shirts and shirt dresses come in a dark-blue luxurious ‘Souâd Feriani’ box.
“I simply try to confirm the beauty that is already in the woman and the man.”
“I want to share my great love for the colour blue, for shirts and for women with my customers.”
“My goal? To make women beautiful !”
Leopoldstraat 51A Antwerpen 2000 Belgium
Dokter Willemsstraat 13 Hasselt 3500 Belgium
Info
Arlette Schmitz is a Belgian slow fashion label…
….that came about in 2018 when former journalist Sophie De Laere decided to switch careers and become a fashion designer. She studied fashion designat SASK Sint-Niklaas and specialised in pattern making.The name of the label was coined after both Sophie’s mothers. The surname of her birthmother who died a very young woman and the first name of her adoptive mother.
Towards sustainability
Our collections are conceived and manufactured locally in Belgium. For the greater part in our own atelier. This local approach results in less carbon emission and no exploitation of workers in low income countries. One of the biggest problems in fashion today is massive overproduction. Our own volumes are kept low to avoid dead stock. Our collections are not discarded after one season and remain available for an indefinite period of time. Fabrics are sourced from European mills. Most of our suppliers hold environmental certificates. Occasionally we use dead stock. We are currently investigating the use of recycled materials. We do not exclude off hand any kind of material in our collection as it is a well known fact that natural as wel as synthetic materials both pose advantages and problems regarding sustainability. Arlette Schmitz aims to make beautiful clothes that you may enjoy for many years. Our customers are encouraged to lovingly mend any wear and tear that may occur. In accordance with the Japanese philosophy of WABI SABI we see beauty in imperfection:
Nothing lasts, nothing is finished, nothing is perfect.
Or as Vivienne Westwood would have it:
Buy less, choose well, make it last
Vivienne Westwood
Code of conduct
We make sure no one is exploited during the production of our collections. Inclusivity matters to us. Although our focus lies on the female form, we welcome all persons binary and non binary, straight and queer into the Arlette Schmitz world. A well made sustainable garment comes at a cost showing respect for all fashion industry workers
Blekerijstraat 75 Gent 9000 Belgium
François van Impelaan 75 Gent 9041 Belgium
Nathalie Vleeschouwer
Nathalie VleeschouwerInfo
Nathalie Vleeschouwer offers the kind of subtle elegance to women of character who want to enjoy life actively and confidently.
The Belgian designer launched her collection in 2011, but the roots of her fashion house go back as far as 1990. Inspiration is derived from all corners of the globe and distilled by Nathalie and her team at their headquarters in Antwerp. Because the soul of the collection is inextricably bound to the designer herself, it has an authentic style and is continually evolving, just like Nathalie’s creative ideas.
Experience, craftsmanship and lasting partnerships with a handful of suppliers and workshops form the basis of every garment that bears her name. Made with love, so that you can wear it again and again, and mix & match it with different items every season. Where the creativity of this collection – released once every six months – stops, yours begins.
Who is Nathalie?
Nathalie Vleeschouwer really does exist. She is not just the designer of the collection; she is also a wife, the mother of three children and two dogs, a traveller, nature lover, city-tripper, swimmer, connoisseur, and so much more.
Nathalie actively enjoys life and the clothing she wears plays an important part in this. It gives her confidence and supports her in all her activities, making it an essential part of her life.
There may be only one Nathalie Vleeschouwer, but many women can identify with her.
Why did she create the collection?
Nathalie Vleeschouwer’s interest in fashion stems from her childhood. Her father was a purchaser for a clothing chain, and as a child she loved nothing more than to accompany him to the big clothing factories. The Antwerp Academy of fashion was a logical next step in her career, but she decided – at the age of 22 – to swap the Academy with learning from practice. This resulted in the launch of Fragile, a maternity wear collection, in 1990. In those days, making fashionable maternity clothing was unheard of. That is how Nathalie became a global pioneer in the world of maternity fashion. The collection was a great success, all the way from Antwerp to Tokyo, and many brands have since followed in Fragile’s footsteps.
Having won the Womed Award in 2010 for female entrepreneurship, Nathalie felt she was ready to embark on a new venture in addition to Fragile. To underscore the authentic style of this new collection she decided to give it her own name: Nathalie Vleeschouwer.
The first collection was presented at the international trade fair in Paris in September 2010 and was available in shops in the spring of 2011.
What does the company Natale do?
Natale stands for Nathalie, and also for the Italian word for ‘birth’.
The family business comprises two collections: Fragile & Nathalie Vleeschouwer. Both are the artistic creations of designer Nathalie Vleeschouwer. The management of Natale is in the hands of Nathalie herself and her husband, Jan.
A staff of approximately 40 work hard every day, prominently or behind the scenes, in a wide range of jobs from pattern designer to sales assistant. By outsourcing as little work as possible experience is combined, ensuring a dynamic business culture.
Who makes your favourite pieces?
Nathalie Vleeschouwer is the head designer of a creative team, and collaborates with her own pattern maker. Each design is developed in detail by our team. We strive to build relationships of trust with all our suppliers and manufacturers, in which transparency and long-term cooperation are of the essence. We regularly visit our partners on site with a view to strengthening our ties and building a genuine relationship of trust and mutual respect.
Socially responsible entrepreneurship and sustainability
Respect for people, the environment and society are key values at Natale.
By opting for quality goods at fair as a starting point, we hope to contribute to enhancing the sustainability of the fashion industry. We deliberately choose to release only two collections a year and are adverse to hypes as well as overproducing. By adhering to this long-term vision we can make honest fashion that you will enjoy for many years to come and in which both the maker and the wearer take pride.
Our collections are produced without any use of child labour, in pleasant working conditions and for honest wages by audited suppliers with whom we build up partnerships with a long-term vision.
Keeping our creative, commercial and administrative departments under one and the same roof in Antwerp ensures that Natale’s environmental impact remains limited. We make every effort to minimise our ecological footprint throughout our production chain as well. This is one of the reasons why we have been sourcing more than half of what we produce from Belgian manufacturers for over 20 years. The remaining half is primarily produced in Europe.
Step by step, we aim to integrate more ecological fabrics into the collection every season – depending on the offering – while always maintaining a correct price/quality ratio.
Kammenstraat 82 Antwerpen 2000 Belgium
Kammenstraat 82 Antwerpen 2000 Belgium
Onderbergen 17 9000 Gent Belgium
Grote Markt 62 2500 Lier Belgium
Ernest Allardstraat 8 Brussel 1000 Belgium
Driehoeksplein 8 Knokke-Heist 8300 Belgium
Ziza Couture
Ziza CoutureInfo
COUTURE CRAFTSMANSHIP – HANDMADE & UNIQUE
WHAT CAN YOU GO TO ZIZA COUTURE FOR?
Bridal Dresses
Having your wedding dress made to measure is a very special, unique and strong process to really come to a dress that fully accentuates your beauty.
Party Dresses
You can come to Ziza Couture for a beautiful piece unique that matches who you are. A perfect fit and the right cut offers so many possibilities for every body.
CUSTOMIZED TRAINING
No ordinary sewing lessons, but learn to sew for yourself tailor-made. You can find the full curriculum at the bottom of this site.
HOW DOES CUSTOMIZATION WORK?
If you would like to have something custom made, we will make an appointment. We discuss what you would feel good about and which direction the design may take.
Then we look at how many passes will be needed. Depending on the design, I test the dress first, which ensures a perfect fit and cut.
In order to be able to work uniquely for everyone, I don’t have a stock of fabrics, but together we look for the most suitable materials.
Do you have any questions or would you like a first idea of the prices before you come by, send me a message or just give me a call.
ABOUT FASHION DESIGNER LINA
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Making people beautiful is my mission 😉
When I see someone, I immediately think in dresses, fabrics, colors. I don’t know myself differently, always looking for beauty in everyone and everything. Many thanks to my little golden fingers, that I can fulfill this job in this way.
For more than 10 years I have specialized in making and designing exclusive tailor-made clothing. I was educated with a master’s degree in fashion design, pattern drawing and haute couture embroidery.
ABOUT CUSTOMIZATION
“Customization is a process, an adventure. As a fashion designer, I listen and look, together we look for the right materials, fit and style. No ready-made dress code, but a unique piece that grows around you.
Customization has its price tag. But it has such beautiful and strong advantages: through customization, many more people can wear what they really dream of. Many pieces of clothing, whatever your figure, often don’t fit in ready-to-wear, even if you’d like to. Something that’s tailored is way more flattering anyway, whichever cut you prefer, simply because it fits. I often hear people say to me in the studio ‘I’ve dreamed of being long-dressed for so long, but I really didn’t think I had the figure for that’ or ‘I didn’t know that my figure looks so much better a proper cut’. Every body is so different and customization has so much to offer.
In the past years I have already drawn patterns and made and adapted designs for countless bodies. Accentuate what makes someone beautiful, envelop what feels vulnerable, look and listen. It has now become my specialization.
I don’t make collections, I like to work around a person. I mainly use the knowledge I gained with my master’s degree in fashion design to come up with original and unique designs that suit the customer, in addition to custom work.
A new vision on clothing, supportive in who we are, that’s what I’m going for.” lina
“We are all beautiful, just different”
Kolmenstraat 87 Stevoort 3512 Belgium