Dirk BikkembergsDirk Bikkembergs
DIRK BIKKEMBERGS, FASHION DESIGNER
Dirk Bikkembergs is the Belgian designer and the brand that finds inspiration in the union between the sensuality of fashion and the strength of sport. He is known as one of the ‘Antwerp Six’, a group of avant-garde fashion designers who graduated from the Royal Academy of Arts. His notoriety began in 1987 when he presented his first collection at the British Designer Show in London.
It was provocative, innovative and energetic. His entire carreer has been dedicated to fashion for the modern man, who in his vision, is strong, healthy and virile. The proverb ‘Mens Sana in Corpore Sano’ (’Healthy Mind in Healthy Body’) represents the creative vision which guides the entire work of Dirk Bikkembergs.
THE UNION OF FASHION AND SPORT
“Sport in general, and football in particular, represent the language of a genuine and positive way of life” When Dirk Bikkembergs staged his catwalk show in the San Siro stadium in Milano, an exciting confrontation between theexclusivity of fashion and the universality of football created a new type of tailored sportswear; Sport Couture.
Team-spirit fuels the energy for the atilier/maison and the collections are inspired by sport’s continuous demands on the physical body and the determination for perfection. In 2009 Dirk Bikkembergs pushed limits further by creating an ambitious flagship store in the heart of Milano. Positioned by the famous ‘Golden Quad’ fashion district, ‘Manzoni 47’ offers a completely new experience of shopping. To fully express the man/lifestyle the store is actually a sophisticated sportsperson’s apartment equipped with every comfort and tailored requirement. An extensive collection of clothes, footwear and accessories can be found in the bedroom, custom-designed gym-room and other spaces. Personal objects, trophies, photographs and books can also be discovered to fully express the athlete’s lifestyle who lives in, and inspires, the house of Dirk Bikkembergs. This concept will inform all future flagship stores, boutiques and department-store corners in collaboration with the world’s finest partners to create a unified global brand.
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