Copain Copine » belgian fashion professional

Copain Copine

Contact: Katrien Smets


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Katrien Smets is a Belgian designer. She Always loved to be the odd one out and to express her individuality. After she finished law school, she started chasing her dreams and went to Paris to start working for TV. Ever since, she has been working as a presenter and an editor on TV-shows.

Katrien always had a passion towards fashion and so she started working at a fashion press agency. She never expected to create her own label, but the love for great design and the lack of eco-friendly options in her retail space, led her to build Copain Copine. She created the brand for people to be stylish while feeling good about the clothes they are wearing and she hasn’t looked back.

Her designs combine both style and value to create something beautiful, timeless and long-lasting. As she would describe it, fair trade made sexy. Eco-consciousness has always been an important part of her philosophy. In her daily life she tries to be as ecological and sustainable as possible. Her commitment does not rely solely on her designs, she is constantly striving to better her own green practices. From her everyday office environment to her shipping practices, Katrien is making every effort to run her business with minimal impact to the environment.
She is building a company that proves there is a better way and makes clothes what they should be: clothes that fit, clothes that feel great, pieces that inspire.
Copain Copine by Katrien Smets

Copain Copine by Katrien Smets is the first Belgian ecocentric sweaterlabel that wants to combine the best of both worlds, being sexy and at the same time being nice to our planet. Be aware of what you wear, but do it in style!
Copain Copine by Katrien Smets is more than a brand, it’s a way of life. It’s about loving life and nature, it’s about music and getting the message across.  We don’t compromise… we want it all!  The message that Copain Copine wants to bring is a message of dreams where everything is possible. That’s what being ecocentric is all about.

Wearing Copain Copine by Katrien Smets means being fashionable sensitive but cool enough to care. All Copain Copine apparel is fair and committed to sustainable practices. The ink that is used for the prints is environmentally friendly. The labels are made of recycled paper. For every piece that is sold 1m² nature around cities in Belgium is bought and taken care of by Natuurpunt.
As of now, Copain Copine by Katrien Smets is being sold in 35 stores in Belgium, the Netherlands and Germany. Our next collection is in progress. In the future we are looking to keep up our sustainable practices. We are looking to grow as a sustainable brand and as a creative brand. Lowering the impact of our production, working with small ateliers. To get bigger is to get better at reducing your impact!
C’est chic… c’est ecocentric!
Copain Copine by Katrien Smets: It’s fashion for women who like women who like men who like men who like women who like men…