WE’RE ROCHE ROUGE
We’re Belgian. We’re passionate about fashionable embroidery. We manufacture embroidered fashion accessories with extraordinary, durable materials. To love, to last and to cherish.
Roche Rouge loves embroidery with a sprinkle of old-fashioned couture.
Roche Rouge believes in a different take on fashion. The fashion system as we know it asks for a change. Producing collections after collections, year after year, only encourages the creation of a throwaway-society.
That is why Roche Rouge brings you embroidered fashion accessories, as an answer to this current system of rapidly changing fashion collections. By applying our accessories to your favourite garment, you can prolong its life with a sprinkle of old-fashioned couture. Roche Rouge encourages the re-use of garments. However, we do offer a made-to-order service for customers who are looking for some unique, hand embroidered, basic garments. Naturally, these garments are produced in Belgium with eco friendly materials.
Roche Rouge does not work with seasonal collections, because we believe that our products will retain their value over time. We realise that everything that we do has an impact on our environment. Therefore, we place great emphasis on reducing our environmental footprint while designing and producing our products. We are also constantly looking for ways to improve these processes. This way we can secure our future and that of future generations.
We work with environmentally friendly materials and the cradle-to-cradle principles are part of our brand’s DNA. Besides all this, we produce locally because we aim to stimulate local employment whilst retaining knowledge in our region. Local production is also beneficial due to stricter regulations regarding employment and environment.
The brains behind the brand.
Ann Boogaerts studied fashion design at the Fashion Academy ArtEZ in Arnhem and at the Institut Français de la Mode in Paris. She gained experience at among others Robert Clergerie and Orson + Bodil and has collaborated with Gucci, Aigle and Albea. Since her return to Belgium, she has worked as a freelancer in fashion. In 2015 she decided to partner with Alexander Kaller, combining their mutual passion for embroidery and fashion into a Belgian brand for embroidered fashion accessories. Roche Rouge has been selected to participate in the brand new coaching program of ING x Greenville.